Jo Malone CBE, the globally celebrated entrepreneur renowned for crafting some of the world’s most iconic fragrances, is set to creatively redefine the super-premium vodka category with the launch of Jo Vodka – a bold new trilogy of luxury fusion vodkas designed to ignite the senses. The collection will be available via Jo Vodka’s website for £49.99 a bottle.
Drawing on her revolutionary work in fragrance and her rare gift of ‘synaesthesia’, Malone moves from scent maverick to spirits innovator bringing a completely unique perspective to the world of spirits, one which will offer consumers a drinking experience which will evoke different moods, memories and feelings.
Developed over 12 months in close collaboration with Master Distiller, Joanne Moore embracing the role of alchemist, the duo set out together to craft a luxury signature vodka fusion 101, The Purist. The meticulously refined base acts as the cornerstone of the trilogy, from which 102, The Bohemian and 103, The Artist were brought to life. The bottle has been carefully designed to stand out with a distinctive red stopper – our “red compass” and a signature mark of Jo’s creativity. Each vodka has been artfully curated to bring Jo’s sensory world to life, with bespoke painting textures that embody how she experiences taste, emotion and memories.
The Jo Vodka trilogy includes:
101, The Purist: A jewel of luxury and elegance, exuding confidence with its uncomplicated character, clean aroma and exceptional smoothness. A hint of floral freshness, with a dry finish with no aggressive alcohol bite
102, The Bohemian: The freethinker created for sunny days and beach evenings. A clear bright, colourless liquid with citrus notes of bergamot, pomelo, bay leaf and yuzu – a clean, refreshing smooth finish
103, The Artist: Eccentric and madly flamboyant with floral notes of rose, neroli, pink peppercorn and sencha. A complex, full smooth taste with gritty floral notes intertwined with peppery and orange aromas
Each vodka represents a different part of who Malone is, bringing to life memories and feelings from the past whilst matching her moods and personality today. 101, The Purist is the jewel with sweetness and sharp clarity, like footsteps crunching over snow. 102, The Bohemian transports Jo to a feeling of walking barefoot in the sand, no matter the season the citrus combination feels like sunshine for the soul. Whilst 103, The Artist reminds Jo of her father who was an artist, taking her back to the ‘Rock and Roll’ 70’s era when the King’s Road in Chelsea was the heartbeat of London with music, food, flowers – it was alive, creative and eccentric.
The delicate nature of the vodka allows it to stand on its own, enjoyed straight from the freezer or paired effortlessly with soda to highlight the subtle botanical nuances of each luxury fusion. Signature serves include, The Purist by Jo served neat with a twist of lemon or olive for those who enjoy a classic dirty martini style. The Bohemian by Jo is best served in a tumbler with a large piece of ice and garnished with pomelo zest or a wheel of pink grapefruit. Whilst the Artist by Jo is recommended to be enjoyed as a highball cocktail with soda, garnished with a lime wedge or rose petal.
Malone says: “I’ve always been curious whether my sense of smell could transcend its boundaries and be reimagined in the world of taste. With Jo Vodka, I believe we’ve achieved exactly that. Each fusion captures a distinct emotion crafted to compliment how you feel in different moments and transport you to different places. We worked tirelessly to perfect the different flavour profiles of the trilogy, to speak to different personalities, occasions and moods. I am so excited to launch Jo Vodka and hope it stirs the senses like never before.”
Jo Vodka will also be available worldwide across 100 airport duty frees in UK & Europe, Asia, North & South America.
