Following Dyson‘s move into a completely new category with the CameraJet Toothbrush, John Lewis has created a bold, immersive activation at John Lewis Oxford Street – combining its first-ever hologram activation, plus a dedicated Pop Up in theBathroom area and a projection across the Holles Street entrance.
“We wanted to deliver something disruptive to bring breakthrough technology like this to life and to create a genuine moment of discovery for our customers,” the retailer said.












