John Lewis has launched its Black Friday deals earlier than ever as new data shows the ‘12 Days of Christmas’ have been replaced by a 45-day countdown – with the average person expected to start shopping in earnest on 10 November.
Hundreds of unmissable offers have launched in shops and online, including deals across Tech and 20% off selected fragrance. Other categories including home, fashion and beauty will follow throughout the whole of November.
John Lewis is cutting the prices on major brands like Kenwood, Marc Jacobs, Gucci and many more for a limited time.
Naomi Simcock, executive director at John Lewis, said: “John Lewis is rewriting the Black Friday rulebook. The idea of it being a one-weekend event is a thing of the past and we’re instead helping our customers with incredible discounts on our amazing range of quality brands all month long.
“It’s a win-win for customers, who we know are buying for Christmas earlier than ever. It means not only can they tick off their shopping list early, but they can also spread out the cost of Christmas.”
Top offers launching this week include:
Save up to £300 on Selected TVs
Save up to £100 on Selected Apple products
Save up to £80 on Gaming Chairs
Save £190 on Kenwood KMix Stand Mixer
Save up to 45% on Selected Air Fryers
Save 20% on Selected Gucci Fragrance
Save 20% on Marc Jacobs Fragrance
Save 20% on D&G and Jimmy Choo Fragrance
Save 20% on Mugler Fragrance
Save 20% on Ariana Grande Fragrance
Alongside launching Black Friday deals earlier, the retailer also running more payment options to help customers spread the cost of Christmas and provide peace of mind. These include interest-free and interest-bearing payment plans3 for selected, electricals, home and nursery products over £200 (T&Cs apply, find out more here). In addition, customers can benefit from two-year guarantees on electricals and five-year guarantees on TVs (Terms & conditions apply).
The returns period has also been extended for the Christmas period, meaning that customers who buy between now and 24 December can exchange or return items until 23 January 2024.
Other ways John Lewis is helping customers this Christmas include:
Free delivery on johnlewis.com orders over £50
Free Click & Collect on johnlewis.com orders over £30 from thousands of points nationwide, including John Lewis, Waitrose, Booths and Dobbies shops
More Partners ready to serve customers in our shops, with the recruitment of more than 2,900 seasonal roles at John Lewis (and an additional 2,700 working behind-the-scenes in our John Lewis and Waitrose supply chain)
Its free-to-join My John Lewis membership scheme gives customers personalised discounts, a money-off voucher after their first purchase and special rewards on their My John Lewis anniversary, along with a number of other exclusive benefits