Just Eat Takeaway.com has released new research into the rapid grocery delivery market, which show the market will be worth $16.5bn in five years’ time. It’s a sector undergoing rapid growth, with customers putting ease and speed at the forefront of their grocery shop.
Key findings include:
- The rapid delivery market is growing at pace, with the European grocery quick commerce market expected to be worth $16.5bn by 2029
- On-demand rapid delivery is redefining convenience, with people no longer prepared to wait for deliveries; based on research of 4,000 European consumers, carried out for the report:
- 75% of those who have ordered on-demand groceries in the past believe it will become a part of our daily lives
- 1 in 4 of those surveyed said they struggle to find the items they want when shopping in-store
- Half said long checkout queues frustrate their shopping experience
Convenience is expected to remain the priority in the coming years, especially for younger generations who have come to expect cashless, immediate and hyper-customised retail interactions. This requires new channels for retailers to connect with potential customers – and rapid delivery is set to become a big part of that.
Carlos Hernandez, global head of grocery and retail, said: “Our research highlights that the European grocery delivery is growing at a rapid rate. Our customers now expect ease, speed and consistency as standard. I’m pleased we’re able to fill such a critical gap in the market for both partners and customers – Just Eat Takeaway.com stands ready to deliver. Our focus remains on empowering everyday convenience, and the new whitepaper we’re releasing today highlights the levels of growth we’re expecting in the sector in the coming years, as well as providing invaluable insight into the sector.”
