Breakfast just got a glow up. Kicking off January with a bold new limited-edition launch, meet: Crunchy Nut Hot Honey Crunchies, one of the UK’s first spicy cereals to land on supermarket shelves. Perfect for those moments when you need a little excitement at the weekend, a midweek pick-me-up, or a cheeky snack that delivers something different.
Inspired by the viral ‘swicy’ trend – the perfect blend of sweet and heat – this is cereal as you’ve never seen before. Think golden honey coated curls with a whisper of chilli warmth. It’s sweet, it’s spicy, it’s everything your breakfast bowl didn’t know it needed.
And consumers are more than ready. Swicy flavours have been exploding across menus and social media, with hot honey now a firm fixture in everything from brunch dishes to desserts. The trend has generated millions of engagements as Brits look to spice up their breakfasts – quite literally.
Kellogg’s Crunchy Nut Hot Honey Crunchies meet that appetite head-on. It’s familiar yet unexpected: a bold flavour hit that kick-starts the day and keeps things interesting. Whether it’s the breakfast table, an afternoon treat, or a late-night cereal craving, there’s no wrong time to turn up the heat.
Freya Knight, marketing manager for Crunchy Nut, said: “Crunchy Nut has always been about making breakfast more exciting, and Hot Honey takes it up a notch. Sweet meets spicy is a flavour combo that’s on the rise, so why not go bold at breakfast too? As one of the UK’s first swicy breakfast cereals, Hot Honey Crunchies deliver a gentle kick of heat balanced with the golden honey flavour fans already adore. Cereal-lovers are going to go wild for it.”
Be warned – Hot Honey Crunchies are only here for a limited time. So grab a box while you can, because once they’re gone, they’re gone.
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