Boots, the UK’s leading beauty retailer, is bringing even more brands to beauty lovers across the nation.
The retailer has announced 25 new names will be joining the 500-strong lineup of beauty brands already available on its shelves. New brands including The Beauty Crop, Tree Hut, Coats and Kurl Kitchen have already landed and are available to shop in selected stores and online at boots.com now, with many more big names being revealed throughout the summer.Alice Rafferty, director of luxury beauty and cosmetics at Boots, said: “It is such an exciting time to be a beauty lover – the industry is evolving quicker than ever before, with new brands emerging and reaching cult-like status in a matter of weeks. As the home of beauty on the high street, we are committed to bringing the very best of beauty to our customers. We are welcoming more of the brands they want to see to our shelves and making the most in-demand products more accessible. Watch this space for more global skincare, trending haircare and high street firsts landing at Boots this summer.”
The announcement comes as Boots continues to overhaul the beauty shopping experience in its stores. Following the successful makeover of over 170 stores to date, Boots’ beauty halls are now getting bigger and better. Throughout the summer, Boots will grow the footprint of another thirty of its beauty halls, to accommodate new open furniture, trending areas, discovery stations and live demonstration zones, as well as even more beauty brands.
With a huge choice of brands and products to shop from, customers in need of advice can also speak to Boots growing team of in-store Beauty Specialists. There are now over 1,200 Boots Beauty Specialists available in stores across the UK who are uniquely placed to offer personalised advice, brand-neutral recommendations, and product tips across hundreds of beauty and skincare brands.
The new beauty brands will launch first online on boots.com, the UK’s most visited health and beauty website, before rolling out into selected stores in the coming months. With over 80% of the UK living within a 10-minute drive of their local Boots store, and next day Click and Collect available at over 1,600 stores, trending beauty has never been more accessible.
