VusionGroup (VU– FR0010282822), the global leader in digitalization solutions for commerce, today announced a new roll-out with Dr. Max, one of the leading pharmacy chains in Europe, to deploy its state-of-the-art solutions throughout their stores across Europe.
Dr. Max selected the VusionGroup solutions to digitalize their locations and create a connected store experience for both associates and customers. The leading pharmacy chain will benefit from the technology developed by the Group to increase sales and operational efficiency, while fostering a better experience for consumers.
“VusionGroup’s innovative solutions help us simplify and modernize how our pharmacies operate – from daily workflows to the way we engage with customers and patients. This partnership supports our ambition to lead the digital transformation of pharmacy care while reinforcing our strong position across Europe”, comments Branislav Chmela, group retail operation officer, Dr. Max. “By combining greater efficiency with smarter tools, we’re creating more space for our pharmacists to focus on what truly matters – providing personal, professional care.”
Dr Max’s adoption of VusionGroup’s advanced solutions marks a major step forward in digitalizing the pharmacy environment to better serve both customers and patients. With VusionCloud, pricing and promotional updates will be centrally managed and fully automated, reducing the need for manual tasks at the pharmacy level. This will allow pharmacy teams to focus more on professional care and meaningful customer interactions. At the same time, VusionCloud will provide Dr. Max with powerful tools to seamlessly manage and monitor its in-store connected devices, ensuring smoother daily operations and greater overall efficiency.
“We are thrilled to partner with Dr. Max, the second-largest pharmacy chain in Europe, to support their digital transformation journey. The pharmacy sector is a pivotal focus of our strategic plan, as it strengthens our presence in Central and Eastern Europe. This collaboration underscores our commitment to transforming physical stores into efficient, intelligent, connected, and data-driven assets across EMEA,” comments Sébastien Fourcy, SEVP EMEA, VusionGroup.
The roll-out of VusionGroup’s solutions at Dr. Max has already begun in 220 of its stores, and the target date for completion has been set for the end of 2026. Dr. Max will also benefit from the seamless integration of electronic shelf labels (ESLs) into the existing Cisco-Meraki wireless infrastructure across all its stores. Additionally, VusionGroup will be assisted by its value-added partner S&K that will support implementation and key technical services locally.
