Premium equestrian brand LeMieux has expanded its partnership with delivery management platform Scurri to strengthen delivery visibility, improve checkout choice and enhance the post-purchase experience for customers as the brand continues its international growth.
Founded in 2006 by former Olympic event rider Robert LeMieux and his wife Lisa, LeMieux has grown into one of the fastest-growing equestrian and lifestyle brands in Europe, building a reputation for premium quality, technical performance and design-led innovation. Originally recognised for its saddle pads, the brand has expanded into equestrian equipment, rider wear and accessories, with products now sold through its direct to consumer (DTC) channel and more than 500 online and physical retail partners, including Selfridges and John Lewis, across 69 countries worldwide.
As LeMieux’s ecommerce business scaled rapidly, the brand identified an opportunity to strengthen its delivery operation in order to improve visibility across carriers, improve delivery confidence at checkout, reduce customer uncertainty around delivery timing and transform post-purchase communications into a branded customer engagement channel. Prior to the partnership with Scurri in 2023, LeMieux relied on individual carrier notifications, which limited visibility for its customer service team and reduced its ability to proactively manage delivery performance or optimise the customer journey.
Through Scurri Connect LeMieux now has access to a more flexible and intelligent delivery management platform, which enables the brand to manage carrier performance more effectively, streamline shipping rules and offer customers greater delivery choice at checkout. Through Scurri’s advanced reporting capabilities, LeMieux now has improved oversight of carrier volumes and performance, allowing the business to benchmark service levels and make more informed carrier decisions as volumes grow.
LeMieux has also adopted Scurri Track Plus, enabling the brand to transform delivery tracking into an owned, branded customer touchpoint rather than handing customers over to carrier websites. During Q4 2026, including peak trading, Scurri Track Plus delivered an average 12.86% click through rate and a 2.55% conversion rate, revealing post-purchase communications as an unexpected but high-performing revenue channel, where highly engaged customers proved receptive to contextual upsell and product messaging.
In addition, LeMieux worked with Scurri to optimise delivery options at checkout, including surfacing estimated delivery dates. A controlled A/B test revealed that customers shown less delivery certainty were 10.3% more likely to drop off between the delivery and payment stage, underlining the direct commercial value of delivery transparency.
Jodie Bratchell, e-commerce manager at LeMieux, said, “Providing an estimated delivery date at checkout gives customers the reassurance they need around delivery times, and the data clearly reflects that in our conversion rate. With Scurri, delivery has become a measurable driver of growth for us, from improving checkout confidence to unlocking new revenue opportunities through branded post-purchase communications.”
Rory O’Connor, CEO and Founder of Scurri, said, “LeMieux is a brilliant example of a brand that understands how important the delivery experience is to the overall customer journey. As they continue to grow internationally, having the visibility, flexibility and control to optimise delivery performance becomes critical both operationally and commercially. We’re proud to support LeMieux as it enhances a delivery experience that matches the quality and care customers expect from the brand.”
LeMieux’s continued investment in delivery infrastructure reflects a broader trend among premium retail brands: recognising that post-purchase is no longer just an operational process, but a strategic part of customer experience, loyalty and long-term growth. With Scurri’s delivery management and post-purchase capabilities in place, LeMieux is well positioned to support its next phase of growth while maintaining the premium experience its customers expect.
