Nestlé Lindahls, the high-protein dairy brand, is excited to announce the launch of its ‘Good Move’ out-of-home (OOH) brand campaign. In a first for the brand, the advertising will be featured across roadsides, bus stops, underground stations and in gyms & offices. Designed to inspire and celebrate the small, everyday decisions that contribute to a more active lifestyle, the campaign will be showcased on over 2,000 sites across the country.
In today’s fast-paced world, consumers are making micro-decisions that impact their health and well-being. Whether it’s swapping doom scrolling for lunchtime strolling, hitting your steps instead of sitting on the bus, or not choosing the bike at the back of the spin class, these small choices add up and can significantly influence our health journeys. Lindahls is committed to recognising and celebrating these everyday moments, offering itself as the perfect protein partner to support and encourage overall health and wellbeing. That’s why, with Lindahls, it’s always a good move.
The Good Move campaign will be running nationwide, targeting over 36 million Brits over the course of three weeks. The campaign will be highly visible across more than 2,000 sites. This strategic focus ensures that the campaign resonates with and reaches a significant portion of Lindahls’ target audience.
Priyanca Masrani, Brand Manager at Lactalis Nestlé Chilled Dairy said: “We are thrilled to launch the Good Move campaign, celebrating the small yet significant choices people make every day to lead more active lives. At Lindahls, we believe that every positive choice, no matter how small, deserves recognition, support and celebration. With high protein in every pot, our range of quark, yogurts, drinks and desserts are designed to fuel these choices, making it easier for everyone to stay on track with their health goals.”
Lindahls invites everyone to join the Good Move movement and celebrate the power of making good choices. Look out for the campaign in your city and share your own #GoodMove moments on social media to inspire others.
For more information about the ‘Good Move’ campaign and Lindahls’ high-protein dairy products, follow us on Instagram and TikTok. Lindahls is available in the chilled yogurts aisle at Waitrose, Asda, Tesco, Morrisons, Sainsbury’s, Ocado, and Iceland.