Live Shopping is on the rise in the Nordics in retail and e-commerce with Danish company Sprii at the forefront. But a different kind of industry has also embraced live shopping – advertising. This is maybe best illustrated with Swedish Bonnier News Brand Studio, who will now be using Sprii’s technology to help leverage its ad space-offerings to advertisers and agencies. A move that might just reinvent advertising
Live shopping and social commerce have been embraced by a large part of the Nordic retail and e-commerce sectors, and major players like Flying Tiger Copenhagen (DK), Coop Nord (SE) and Kid/Hemtex (NO) are all flying the flag for this new way of engaging with consumers and the public.
Live shopping is also becoming a great vehicle for advertisers to inform, inspire and involve an audience. This development is perhaps best illustrated with Bonnier News Brand Studio signing with Danish Live Shopping-provider – Sprii – to technologically enhance its ad and media space, starting this autumn.
“Bonnier is an iconic media company, and we are excited to work with them to accelerate Live Shopping as a strategic channel. Media advertising is an opportunity for Live Shopping to show its value in a new category and industry, beyond retail or e-commerce.”, says Sprii Sales Director Nordics, Johny Larsen.
The future of sales and customer engagement
Live shopping might just be the future of customer engagement, according to marketing and media expert Corey Morris, who is the CMO at Sprii. Having spent years in marketing, he has first-hand experience in working to secure ever-higher engagement with clients, customers and businesses.
“Securing genuine and value-adding engagement remains one of the toughest things to achieve. Of course, technology has helped make this easier, but online marketing is now such a saturated space that engagement has become stagnant for a lot of advertisers. Something new had to come along to disrupt this tendence, and with live shopping we have technology that might be a significant part of the future of sales and customer engagement – and might even reinvent advertising”, adds Johny Larsen.
