LoveRaw, the UK’s fastest growing plant-based chocolate brand*, has secured new listings for its Peanut Caramel Bar and M:lk Choc Wafer Multipack nationwide, building on the soft launch into independents and health shops earlier this year.
The brand new Peanut Caramel Bar is an indulgent blend of crunchy roasted peanuts, chewy nougat and smooth caramel coated in LoveRaw’s signature M:lk Chocolate. The Multipack is an extension of the Cre&m Wafer Bar
; its award winning best seller: in M:lk Choc & White Choc.
Following LoveRaw’s successful launch into the Tesco Meal Deal, the brand is introducing its Peanut Caramel Bar into 1800 meal deal locations – 1150 Tesco Express stores & 650 Tesco Extra. The Peanut Caramel Bar will be ranged alongside the Cre&m Wafer Bar in M:lk and White Choc.
In addition, the Milk Choc Cre&m Wafer Multipack will be the first LoveRaw product to launch in the Tesco confectionary aisle across 454 Tesco superstores.
Both LoveRaw products will be available in Tesco stores from the 7th August.
The Peanut Caramel Bar will also land in 550 Co-op stories from 28th August, ranging alongside the Cre&m Wafer Bar in Milk Choc & Salted Caramel
General business update
LoveRaw is also experiencing notable growth internationally, launching in supermarket Choithrams in the UAE and WHSmith Singapore. The brand’s skus are also part of the brand new Waitrose Meal Deal launching at the end of August.
Rimi Thapar, co-founder at LoveRaw, comments: “As a plant-based chocolate company, the two most important factors when launching a product are innovation and taste.
“Our goal has always been to make plant-based chocolate more widely available; not only for vegan consumers, a large proportion of our customers are flexitarian too. This proves the concept that our chocolate tastes just as good, if not superior to dairy chocolate.”
*IRI MarketPlace. 52we 17.04.22.