M-Cube and SOLUM have entered into a strategic partnership through a Memorandum of Understanding (MoU) to deliver integrated Digital Signage and e-paper solutions for retail customers across Europe. The partnership combines SOLUM’s end-to-end capabilities across ESL, large-format E-Paper and Digital Signage solutions with M-Cube’s expertise in content, system integration, end-to-end solutions and services, and large-scale deployments, aiming to simplify and elevate in-store communication across retail networks.
As part of the collaboration, the two companies will jointly develop an end-to-end retail communication solution by integrating M-Cube’s DXP One content management system with SOLUM’s Aims CMS for Electronic Shelf Labels (ESL). This unified platform will enable retailers to manage campaign content and price communication from a single system, supporting more consistent execution across Digital Signage and e-paper touchpoints while laying the groundwork for scalable in-store retail media environments.
SOLUM’s role in the partnership reflects its unique positioning as a solution provider spanning ESL, large-format E-Paper and Digital Signage. By supplying display hardware, cloud-native remote management software, and platform-level ESL capabilities, SOLUM enables retailers to deploy and operate a wide range of digital touchpoints within a coherent technical framework. M-Cube complements this with content and CMS services, solution design, installation, IT/AV integration, and ongoing managed services, resulting in a turnkey offering designed to reduce operational complexity while supporting reliable execution across diverse store environments.
The partnership initially focuses on retail customers across Europe, with a framework in place to support step-by-step expansion into additional global markets. Pilot deployments of the integrated solution are planned to begin in the first quarter, followed by a broader rollout expected from the second quarter, subject to the outcomes of these initial projects.
Gianluca Pasquali, CEO of M-Cube, said: “This partnership aligns strongly with our vision of transforming retail environments through connected and impactful digital experiences. By unifying Digital Signage and ESL within a single platform, we enable brands and retailers to orchestrate content and communication across in-store touchpoints more effectively, creating more engaging and immersive customer journeys while simplifying operational management.”
Harri Ekholm, head of pan-European signage sales at SOLUM, added: “SOLUM’s strength lies in enabling retailers to evolve how they communicate in-store—connecting pricing, content, and digital touchpoints into a single, coherent experience. Through this partnership with M-Cube, we aim to help retailers move toward more unified, scalable in-store communication platforms that can adapt as customer engagement and retail media continue to evolve.”
SOLUM’s digital signage, ESL, and a broad range of solutions for retailers will be showcased at EuroShop from February 22–26 in Halle 6 / C58.
