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Maison Telmont becomes Official Champagne of Emirates Great Britain SailGP Team

by Fiona Briggs
January 20, 2026
in Products
Reading Time: 2 mins read

Maison TelmontMaison Telmont is proud to announce a two-year partnership as Official Champagne of SailGP Champions Emirates Great Britain SailGP Team for the 2026 and 2027 seasons. The partnership will officially begin with the opening event of the Rolex SailGP 2026 Season Championship on January 17th in Perth, Australia.

SailGP is the most exciting and technologically advanced racing championship in the world, featuring identical F50 foiling catamarans capable of reaching extraordinary speeds, racing across all 5 continents, including the iconic cities of Sydney, Auckland, Rio de Janeiro, New York, Portsmouth, Geneva and Dubai. Combining cutting-edge technology, world-class athletic performance and a strong commitment to sustainability, SailGP is widely regarded as one of the most environmentally ambitious global sports competitions.

Recognized as one of the leading teams in SailGP, the Emirates Great Britain SailGP Team embodies a modern vision of elite sport driven by innovation, excellence and responsibility. The team is led by Sir Ben Ainslie, the most successful Olympic sailor in history, who is both CEO and co-owner of the team.

The F50 catamaran is helmed by Olympic gold medallist Dylan Fletcher, supported by a world-class sailing crew. In 2025, Emirates GBR made history by becoming the first team to win SailGP’s Impact League twice, a global-first in sport which tracks and rewards teams for their social and environmental projects.

This vision strongly resonates with Telmont’s own commitments. Through its project “In the Name of Mother Nature”*, Telmont aims to produce exceptional Champagne with no compromise on sustainability, by accelerating the transition to organic and regenerative viticulture, making radical eco-design choices and drastically reducing its carbon emissions, until reaching Net Zero by 2050.

“By joining forces with Emirates GBR, Maison Telmont continues to align itself with disciplines of excellence, innovation and high technology, while reaffirming its belief that the future of luxury, in Champagne as in sport, must be sustainable. There is no victory on a losing planet! ”– Ludovic du Plessis, President of Maison Telmont

“We are delighted to welcome Telmont on board. Pushing the limits of performance while acting responsibly toward the environment is a shared belief that naturally brought Champagne Telmont and Emirates GBR together, and we look forward to building a strong and meaningful partnership,” said Sir Ben Ainslie, Emirates GBR CEO and co-owner.

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Similar Retail News Articles:

  1. Champagne Telmont returns as the Official Champagne of the Cannes Film Festival
  2. Champagne Telmont now available in Waitrose
  3. Brice Bezin becomes cellar master of Maison Telmont to carry forward the project “In the name of mother nature”
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