Meat-free challenger brand, VFC, is continuing its trail-blazing NPD drive with a range of fakeaway ready meals, market-first Chick*n Sausages and a new chilled Chick*n Mince SKU.
Landing in Sainsbury’s and Morrisons for the start of Veganuary, NEW VFC One Bag frozen ready meals are single serve and can be pan-fried from freezer to bowl in eight minutes, offering the ultimate convenience to time-poor shoppers.
The range, which is made with pea-protein, includes Chick*n Fried Rice and Chick*n Curry, and has been developed to offer all the flavour of the nation’s takeaway favourites in a healthier, convenient, meat-free format. Aimed at a health conscious consumer who doesn’t want to compromise on taste, VFC One Bags are gluten free, high in protein, a source of fibre and one of your five a day.
Veganuary will also see the launch of the FIRST TO MARKET flavour packed Chick*n Sausage and Chick*n Mince from the pioneering vegan brand, which hit the shelves in Asda this week. The sausages are pea-based and the mince is made with soy. Both products are protein-packed, gluten free, low in saturated fat, and low in salt, making the switch to plant-based meat easier for consumers.
The NPD launches are part of the VFC mission to spare as many chickens as possible, by making it easy to create affordable and delicious meals throughout the week, with healthy and versatile meat-free alternatives.
After an incredible 12 year for VFC, including the acquisition of Meatless Farm and Clive’s Purely Plants, the latest NPD marks another major milestone in brand’s ambitious global growth strategy and mission to remove animals from the food chain.
Alison Reilly, Head of Marketing for VFC, said: “Delivering on taste, health and convenience is fundamental to converting more people into meat-free alternatives. Our NEW VFC One Bag range, chilled Chick*n Sausages and Mince bring all these benefits to the table, appealing to a broader target consumer base across new meal occasions.”
VFC One Bag Chick*n Fried Rice – available in Sainsbury’s and Morrisons freezer aisle.
VFC One Bag Chick*n Curry – available in Morrisons freezer aisle – RRP £3.00
VFC Chilled Chick*n Sausage
