Australia’s leading Asian frozen dumpling brand Mr. Chen’s is set to make its UK debut, bringing its range of dumplings, steamed buns and wontons to UK shoppers, launching exclusively in selected Tesco stores from Monday 7th September.
Currently the market leader in frozen grocery dumplings in Australia[1], Mr. Chen’s is poised to inject fresh energy into the UK frozen food category, which is experiencing renewed momentum. Worth £8.8 billion[2], the sector is being reshaped by shoppers seeking high-quality, convenient meals and snacking solutions that fit easily into busy lifestyles.
The brand’s Tesco launch spans dumplings, steamed buns and wontons, offers customers a versatile line-up of authentic Asian favourites for easy meals, sharing occasions and elevated at-home dining, featuring:
- Pork & Chive Dumplings (RRP: £4.25): Succulent, juicy pork paired with aromatic chives in a delicately wrapped dumpling
- Prawn Hargow (RRP: £4.25): Delicate crystal wrappers filled with a moreish prawn, bamboo and sesame filling. Each pack comes with Mr Chen’s signature dipping sauce
- Honey Soy Chicken Dumplings (RRP: £4.25): Tender chicken infused with sweet honey and savoury soy for a crowd-pleasing flavour profile.
- BBQ Pork Buns (RRP: £4.25): Light, fluffy steamed buns filled with Mr Chen’s signature sweet & savoury BBQ pork
- Shanghai Soup Dumplings (RRP: £4.25): Featuring succulent pork in a sensational soup, encased in the softest, dumpling pastry
- Prawn Chive Wonton (RRP: £4.25): Tender wontons combining juicy prawn with the aromatic flavour of chives. Each pack comes with a seasoning sachet to make a warming soup
Designed for today’s convenience-led consumer, Mr. Chen’s authentic recipes and distinctive flavours deliver high-quality Asian-inspired cuisine at home – whether it’s a quick snack, a versatile side or part of a satisfying main meal, bringing greater choice, premium convenience and excitement to the freezer aisle.
Nancy Chen, Chief Dumpling Taster and Co-CEO of Mr. Chen’s comments: “Following our success as Australia’s leading dumpling brand, we’re excited to bring our authentic recipes to the UK. As shoppers continue to explore diverse flavours that offer convenience, and with Asian cuisine growing in popularity, the timing feels right to introduce our range of Asian-inspired, restaurant quality recipes to the Tesco freezer aisle, giving shoppers an easy way to enjoy authentic flavours at home.”
To support the launch in the UK, Mr. Chen’s will roll out an integrated PR, Social Media and Shopper Marketing campaign ahead of National Dumpling Day on 26th September.
Mr. Chen’s is a family-owned business led by joint CEO’s Nancy and Lucy Chen, the businesses mission is to bring authentic Asian products to consumers to make great tasting meals at home. The wider portfolio also includes a wide range of Asian pantry staples, frozen meals, and snacks, which are currently only available in Australia.
Mr Chen’s range of frozen Asian dumplings, wontons and steamed buns will launch exclusively in selected Tesco stores from Monday 7th September.
