In a testament to its commitment to continuous improvement and international growth, Mutti Group is proud to announce the UK as its sixth subsidiary, effective from January 2024. Since launching into the UK market in 2020, Mutti has experienced remarkable success, especially in the last year achieving an impressive 52% year-over- year growth, capturing an impressive value share of nearly 8%, with forecasted sales of €20m in 2023. In the last year alone, Mutti has contributed an additional £6 million in category sales making it a significant driver of growth and reinvigoration of the £229 million ambient tomatoes category.
Mutti’s presence in the UK has expanded rapidly across major UK retailers, including Waitrose, Sainsbury’s, Asda, Morrisons, Tesco, Ocado, Booths as well as through wholesale and foodservice channels. Notably, its essentials: Polpa, Puree, Passata, and Peeled product lines have demonstrated substantial growth rates in retail, showcasing the brand’s widespread appeal and demand with consumers.
At the helm of Mutti UK will be newly appointed managing dDirector, Dhiresh Hirani. Hirani, who has served as Mutti country manager, UK, has demonstrated exceptional leadership and strategic acumen, propelling Mutti’s standing in the UK market. Reporting directly to Farid Tisselli, international sales director, Hirani will oversee operations in both the UK and Ireland.
Francesco Mutti, CEO of Mutti, expressed his enthusiasm for this strategic move, stating, “This new chapter reflects our confidence in the British market and our determination to continue international growth. We are excited, wishing everyone success in the new challenges that lie ahead.”