Midwife-founded company My Expert Midwife, has extended its distribution with new listings in leading supermarkets Sainsburys and Morrisons. The deals will see My Expert Midwife’s distribution extended to 240 Sainsbury’s stores and 225 Morrisons from early August.
Sainsbury’s will be stocking the extended core Pregnancy & Recovery Range including the award-winning Spritz for Bits Perineal Spray, No Harm Nipple Balm, and Fantastic Skin Elastic. Sainsbury’s will also be the exclusive supermarket stockist for the newly launched Ease the Quease morning sickness remedy.
Morrisons will be offering the core Pregnancy & Recovery Range along with the Baby range which includes Mega Mild Moisture Milk, Mega Mild Cleansing Wash, Totally Immense Dribble Defence and No Harm Bum Balm – all of which can be used from birth.
Karen Doran, managing director at My Expert Midwife, said: “We are delighted to have secured these new listings in such highly regarded retailers which will make our ranges of Pregnancy & Recovery and Baby products accessible to an even greater number of parents and future parents.”
“Our goal has always been to provide exceptional quality products that truly deliver and make parents’ lives easier.”
My Expert Midwife has been a leading player within the category since its launch in 2017. Run by a dedicated team of midwives, the brand aims to help individuals navigate the physical and emotional aspects of becoming a new parent – through pregnancy, childbirth and recovery. Their comprehensive support encompasses everything from addressing pregnancy-related challenges to newborn care, whilst the product range provides natural skincare solutions to genuine issues identified by midwives.
Testament to the brand’s continued success, the core maternity range is now stocked in a wide range of retailers including Asda, Superdrug and Boots. My Expert Midwife is also a key sponsor of The Baby Show, the UK’s largest event for pregnancy, baby and parenting.
