Myprotein, the UK’s no.1 sports nutrition brand, has announced the next chapter in its official partnership with Mars Wrigley, with the launch of TWIX® Impact Whey Protein. Following the successful launches of SNICKERS®, MARS® and BOUNTY®, the latest addition brings the taste of TWIX® to Myprotein’s bestselling whey formula.
The shake delivers 20g of high-quality whey protein per serving, at just 128 Kcal, and is low in fat, combining performance nutrition with the TWIX® taste experience.
Neil Mistry, CEO of THG Nutrition, says: “The launch of our TWIX® Impact Whey Protein forms part of our incredible partnership with Mars Wrigley, with TWIX® now joining the line-up alongside SNICKERS®, MARS® and BOUNTY®. TWIX® brings something genuinely different to the range – the biscuit gives it a distinct texture and bite that sets it apart from anything else we’ve launched with Mars Wrigley. Combining that signature chocolate, caramel and biscuit crunch with our high-quality protein, we’ve created a product that delivers a truly indulgent taste experience alongside trusted nutrition”.
Kerry Cavanaugh, General Manager for Mars Drinks and Treats, commented: “TWIX® is a top 10 UK bars brand, growing at 9% MAT* with a household penetration of 25%**. Flavour innovation has been a consistent growth driver in the protein category, and with the introduction of TWIX® to our range of branded Myprotein Impact Whey Protein powders, we hope to entice TWIX® fans and protein consumers alike, with a new way to enjoy the taste of their favourite confectionery bar.”
Myprotein TWIX® Impact Whey Protein
Certified by both Informed Choice and Informed Protein, independently verifying quality, purity, and protein content. The formula is low in fat, delivering 20g protein and just 128 Kcal per serving, supporting muscle growth and maintenance.
Crafted by nutritionists who obsess over every detail, TWIX® Impact Whey Protein features the unmistakable combination of TWIX® chocolate and caramel flavours with biscuit pieces, for a taste and texture you know and love.
TWIX® Impact Whey Protein will be available from 10 August 2026 at myprotein.com.
