Myprotein, the UK’s number one sports nutrition brand, today announces a new apparel partnership with Champion, the iconic American sportswear brand, which will see the two brands launch a limited‑edition training collection.
The collaboration builds on Myprotein’s continued momentum in activewear and brings together Champion’s century of sportswear heritage with Myprotein’s large, global and digitally engaged fitness audience, supporting both brands’ growth ambitions while accelerating Myprotein’s expansion beyond its core nutrition category.
The 11‑piece training collection has been engineered specifically for modern training, combining performance‑led design with contemporary athleisure aesthetics. It marks Myprotein’s most high‑profile activewear collaboration to date, building on partnerships with Decathlon, Frasers Group and Everlast, and reflecting the brand’s strategic focus on broadening its addressable customer base.
The launch comes as THG Nutrition, led by Myprotein, continues to deliver strong performance. In its FY25 preliminary results, published last week, THG reported that Nutrition delivered a fourth consecutive quarter of revenue growth, supported by continued expansion of its gross margin accretive activewear category.
Activewear now represents approximately 12% of Myprotein’s online sales, up from around 8% in FY24, demonstrating clear traction as the business diversifies its revenue streams. Over the year, Myprotein sold more than 500,000 pairs of women’s leggings globally, underlining growing consumer demand for its performance apparel offering.
The Champion x Myprotein training collection will launch on Wednesday 8th April, and will be available exclusively at myprotein.com.
Neil Mistry, CEO of THG Nutrition, said: “This collaboration with Champion marks an important milestone in Myprotein’s evolution. Activewear is a strategically important and margin accretive category for the business, and one where we continue to see strong consumer demand globally.
“Partnering with a brand of Champion’s heritage and global recognition allows us to scale our apparel offering, reach new customers and strengthen our position within the broader performance and lifestyle market, while staying true to Myprotein’s performance-led DNA.”
