New data from bp’s wildbean cafe ahead of National Hot Chocolate Day (31st January) reveals just how much hot chocolate customers are drinking, with sales peaking in January as drivers search for a pick-me-up in the gloomiest month of the year.
Having analysed hot chocolate sales across 2024 and 2025 bp can reveal that it remains a firm favourite on the forecourt, and even within the winter peak, January comes out on top.
Key findings include:
- bp’s wild bean cafe served just under a million cups of hot chocolate in 2025 – the equivalent of 1,875 bathtubs full!
- January 2025 hot chocolate sales were 19% higher than February, showing how the new year blues can prompt Brits to look for a pick-me-up.
- According to customer purchases, the nation’s on-the-go hot chocolate capitals are: Diss, Norfolk (Scole SF Connect), Oxford (Woodstock SF Connect) and Tunbridge Wells, Kent (Blue Boys SF Connect).
It shows that at the moments when convenience is most valued, drivers look to forecourts for small comforts – with hot chocolate standing out as a favourite on‑the‑go treat.
With many sites open 24/7, bp is a perfect pit stop for drivers looking for a quick boost – from hot drinks and pastries at wildbean cafe to food options in-store, plus fuel and EV charging.
