Nectar360 today announced the launch of Branded Shops, a first-of-its-kind offering available to clients on the Nectar360 eCommerce Media Platform.
Co-developed by Nectar360 and CitrusAd, a leading retail media provider, Branded Shops gives clients the ability to build custom pages on sainsburys.co.uk to help customers shop their most-loved brands, increasing brand engagement and encouraging purchases that drive incremental sales.
Branded Shops creates a “shop-in-a-shop” experience that gives customers access to all of a brand’s products in one location. The offering can be launched in as little as 10 days and include up to 100 products per page. Key features include:
- flexible, pre-designed templates that are easy to use;
- self-serve capabilities that allow brands to design and manage their pages through a simple and intuitive user interface; and
- best-in-class reporting that provides insight into in-flight impressions, add-to-cart metrics and more.
The release of Branded Shops is the latest retail media innovation from Nectar360, which launched the Nectar360 eCommerce Media Platform in 2020.
Alice Anson, director of digital media at Nectar360, explains the benefits: “This is not just a first for us, but in the retail sector as a whole, so we’re very excited to see how our clients respond. We are constantly looking at ways to deliver an easier, quicker and more intuitive experience on the platform, our self-serve model puts the power in the hands of clients, this is an important step forward.”
Matt Lane, e-commerce director at global marketing and advertising agency Dentsu, comments: “Adding Branded Shops into the Ecommerce Media Platform (EMP) gives us a brilliant opportunity to partner with our clients to deliver across more areas of their ecommerce business, particularly when it comes to building a brand story with their customers. We’re particularly keen to see the additional reporting and measurement solutions being introduced, which will ensure we can be proactive and agile with budgets and confident in judging the success of our campaigns.”
Alban Villani, regional CEO – Europe, Middle East and Africa at CitrusAd, adds: “This is the next phase in a very successful collaboration with Nectar360 and Sainsbury’s and as part of this we are always looking at ways to innovate and offer fresh ideas and new features to retailers and suppliers. Through our retail media technology, suppliers on the platform have already been able to maximise their presence with tailored sponsored product campaigns, ensuring they reach the right shopper at the right time. We are now taking this to the next level and look forward to seeing the results over the next few months.”
