The Guv’nor, a new range of three ready-to-drink iced coffees from Tom Parker Creamery, known for their free-range creams and flavoured whole milks, is set to launch in Ocado, shaking up the dynamic Cold Coffee RTD Category.
Ocado will stock all three flavour varieties – Original, Mocha, and Caramel (500ml, MRRP £2.50) – from 27th January.
The branding pays homage to the down-to-earth work hard, play harder ethic of founder Tom Parker, aka The Guv’nor, who started farming in 1921 with just 14 cows delivering milk from his horse and cart. Even after the business took off with a painted fleet of horse drawn milk floats, he always described himself as ‘the local milkman’.
Tom Parker CEO, Rob Yates comments: “The cold coffee RTD category represents a huge opportunity for retailers as one of the key growth drivers of the UK coffee category. We know that this category speaks to Gen Z consumers, who show a preference for RTD cold coffee because it hits the spot when it comes to convenience, energy, and innovation.
“The Guv’nor Iced Coffee range is all about bringing busy coffee consumers on the go, down-to-earth goodness, made with the best natural ingredients that deliver character, style, substance and, of course, great taste with every sip.”
According to Kantar, the retail coffee category is worth more than £1.6 billion and more than 24 million households buy coffee in the UK. As a nation we drink 98 million cups of it a day (British Coffee Association) and Mintel are predicting that by 2028 the UK could spend more than £2.17 billion on coffee.
Meet The Guv’nor Iced Coffee Range
- The Guv’nor Original Iced Coffee
Smooth and balanced, this classic iced coffee is made with single origin Arabica coffee, the finest raw cane sugar and free-range whole milk.
Available in 500ml (RRP £2.50) glass bottles from Ocado.
- The Guv’nor Mocha Ice Coffee
A rich, chocolatey delight blending single origin Arabica coffee, finest raw cane sugar, premium cacao, and free-range whole milk.
Available in 500ml glass bottles (RRP £2.50) from Ocado.
- The Guv’nor Caramel Iced Coffee
Sweet and indulgent, featuring single origin Arabica coffee, finest raw cane sugar, sweet caramel and free-range whole milk.
Available in 500ml glass bottles (RRP £2.50) from Ocado.
The range is presented in a traditional glass bottle with a metal cap for a nostalgic touch and paper labels, making them fully recyclable and resealable. A 250ml format will also be available.
The Guv’nor range replaces Tom Parker Creamery’s Iced Coffee flavoured free-range milk in both 250ml and 500ml bottles.
