Nichols, the international soft drinks business behind the much-loved Vimto brand, has partnered with THG, owner of Myprotein – the world’s leading online sports nutrition brand – to launch Myprotein Clear Whey Protein Water – a new ready-to-drink range designed to tap into growing consumer demand for health, wellness and functional beverages.
Launching in September 2026, Myprotein Clear Whey Protein Water will be available in two flavours: Vimto and Raspberry Lemon. The new 500ml range will have an RSP of £2.99 and is sugar-free, low in calories and contains 15g of clear whey protein. Delivering all essential amino acids, it offers a lighter, more refreshing and great-tasting alternative to traditional milk-based protein drinks.
The launch combines Nichols’ expertise in soft drinks with Myprotein’s leadership in functional nutrition. It also marks the latest milestone in the companies’ successful collaboration, which began in 2021 when Myprotein first licensed the Vimto brand for its Vimto Clear Whey Protein range.
The launch builds on strong consumer demand for Myprotein’s Vimto range, which has successfully extended the iconic flavour into multiple sports nutrition formats, including creatine, collagen, pre-workout and gummies. Myprotein Vimto Clear Whey is also the UK’s number one-selling clear whey protein product in retail[1], underlining both the strength of the partnership and the opportunity to bring the brand into the fast-growing ready-to-drink category.
The new range has been developed to meet rising consumer demand for functional drinks that combine refreshment with clear nutritional benefits. UK functional drinks sales are now valued at £5.8bn and growing by 10% between 2025 and 2026, with protein emerging as the most sought-after functional ingredient across all demographic.
Under the multi-year brand licence agreement, Nichols will manufacture and distribute Myprotein Clear Whey Protein Water through its established nationwide UK distribution network.
Andrew Milne, CEO of Nichols, said: “Functional drinks are currently one of the most exciting growth areas in soft drinks, as consumers increasingly look for products that combine great taste, refreshment and added benefits.
“Myprotein Clear Whey Protein Water has been developed to meet that demand, offering shoppers a lighter and more refreshing way to add protein into their day. By combining Myprotein’s credibility in sports nutrition with Nichols’ soft drinks expertise and nationwide retail distribution, we are incredibly excited by this launch which we believe gives retailers a strong and differentiated opportunity to tap into the growing demand for health led drinks.”
Neil Mistry, CEO of THG Nutrition, added: “More and more consumers are looking to boost their protein intake, and functional drinks are becoming an increasingly important way for them to do so. As the UK’s leading Clear Whey brand, we’ve helped redefine how consumers think about protein, and Myprotein Clear Whey Protein Water answers that growing demand with an easy, refreshing way to add protein throughout the day. It also represents a natural next step for the Myprotein and Vimto partnership, which has already proven its strength across a range of products.
“By combining Myprotein’s expertise in sports nutrition with Nichols’ heritage in soft drinks and unrivalled UK retail reach, we’re able to put high-quality protein into consumers’ hands in more places, and more moments, than ever before. This is not just a new product but a statement of intent – an intentional expansion into refreshing ready-to-drink that reflects where we see the Myprotein brand heading and the role we want to play in Chiller and Impulse.”
