Award winning energy brand, BZZD Energy, which launched the world’s first Energy Tonic Water, has unveiled its latest SKU for 2024 – Pink Lemonade.
BZZD Energy is expanding its innovative mixer range with BZZD Energy Pink Lemonade after the brand’s first product to market burst onto the scene with 6 product innovation awards including a commendation at the prestigious Grocer Awards.
Pink Lemonade is the second installment from BZZD Energy in a planned rollout of full-flavour innovation for the brand set to redefine energy drinks – the leading growth driver in the £18bn soft drinks category, by providing clean energy solutions. Energy being the only sub category identified by Nielsen IQ[1].
Providing consumers with the ultimate, all-natural uplift, BZZD Energy Pink Lemonade’s caffeine source is 100% naturally derived from natural plant sources. The Pink comes from a hint of raspberry, and it is sweetened with the finest pure Blossom Honey and plant-based Stevia, creating the perfect delicate flavour experience, and avoiding the overwhelming sugary taste often associated with energy drinks.
With “mood and energy boosting” (32%) and “low calorie” (28%) both coming in the top four most desired health benefits sought by consumers and more than half (57%) expressing a preference for drinks that encourage healthy lifestyle choices[2], BZZD Energy Pink Lemonade ticks boxes across the board, offering an uplifting sales opportunity for retailers.
Set to drive incremental sales, BZZD Energy Pink Lemonade is British made, with all ingredients ethically produced in the UK, with 100% recyclable packaging.
BZZD Energy founder, Louise Lloyd, says: “BZZD Energy was always created with an innovation pipeline in mind, we are an energy brand not a mixer brand. Following our successful launch of BZZD Tonic Water OOH and in selected high end retail, BZZD Energy Pink Lemonade is the first in a line of new flavours. Energy is the biggest growth driver in soft drinks and whilst the original energy drink consumer has grown up, the category has not, we are offering premium, elevated energy for a more discerning palette.”
With vibrant packaging, in line with the brand’s first product to market – the world’s first energy tonic water, BZZD Energy Pink Lemonade boasts the brand’s contemporary bold branding designed for on-shelf stand out.
Available in cases of eight units with an RRSP of £5.50, BZZD is available in Selfridges, the BZZD Energy website, on Amazon, and is due to roll out into retail later in the year.
For stockist enquiries please contact sales@bzzdenergy.co.uk.
