Off-White™ officially launches the “TIME” collection, the brand’s first-ever watch line and a new chapter in its evolving creative universe
For more than a decade, Off-White™ has existed at the intersection of fashion, art, design and culture. Through iconic products, groundbreaking collaborations and a unique visual language, the brand transformed everyday objects into cultural statements. Today, that same approach enters a new category: watches.
More than a traditional timepiece collection, the “TIME” collection translates Off-White™’s most recognizable design codes into objects designed to be worn, collected and expressed. Arrows become structure. Transparency becomes design language. Industrial references become details. Time itself becomes a new creative canvas.
A collection of concepts – Each family within the “TIME” collection is built around a creative concept.
Proto explores transparency, process and visible construction, inspired by the unfinished beauty of prototypes and industrial design.
Beat captures the rhythm and energy of modern cities, translating movement and sound into bold wristwear.
Heavy duty embraces strong architecture and graphic impact, transforming Off-White™ iconography into powerful statement pieces.
Street bling
transforms Off-White™ iconography into identity, turning arrows, diagonals and graphic codes into wearable expression.
After hours channels the energy of nightlife culture, combining pavé details, bold attitude and an off duty, fully on approach to self-expression.
This is not a watch
“TIME” challenges traditional expectations by bringing together fashion, design and object culture. Inspired by the energy of streetwear, sneakers and contemporary creativity, the collection introduces a fresh perspective to a category often defined by convention.
Built around frequent drops, evolving colorways, limited editions, exclusives and highly recognizable silhouettes, the “TIME” collection is designed for a generation that values individuality, collectibility and cultural relevance as much as functionality.
Designed through the Off-White lens
Across the collection, Off-White™’s signature visual vocabulary remains instantly recognizable.
The iconic Arrows motif becomes part of the watch architecture itself. Transparent materials reveal construction rather than conceal it. Industrial colors, quotation-inspired details and architectural shapes reflect the codes that have defined the brand across fashion, furniture, art and design.
The result is a collection that feels unmistakably Off-White™ while introducing an entirely new product category.
Global launch
The “TIME” collection launches worldwide on July 7, 2026 through a curated network of fashion retailers, watch specialists, concept stores, sneaker destinations, selected digital platforms, and Off-White™ channels.
This launch marks the beginning of a new chapter for Off-White™ — one that brings the brand’s cultural influence and creative perspective into the world of time.
