O’Neills has celebrated the launch of its new Allure women’s athleisure collection with an intimate wellness event in Belfast, bringing together 10 influencers to experience the new range through movement, connection and wellbeing.
Held at NØA Studio, the exclusive event introduced guests to Allure in a relaxed, premium setting designed to reflect the collection’s focus on versatility, comfort and effortless style.
The guest list included Deirbhile Kelly, Emily McNeill, Billie McCormick, Chelsea Gallagher, Gemma Mailey, Emma Morgan, Olivia McVeigh, Danielle Collins, Molly Parkinson and Abigail Parkinson, with the intimate format allowing guests to experience the collection first-hand while connecting with one another and the O’Neills team.
Guests began with a Reformer Pilates session, followed by refreshments and time to explore and experience the collection before taking part in a Barre class.
The event space at NØA Studio provided a calming backdrop, with its neutral palette and warm tones complementing the aesthetic of the Allure collection and creating a relaxed environment for movement, socialising and content creation.
The new O’Neills Allure collection has been designed to move effortlessly between workouts, studio sessions and everyday plans. Combining performance-inspired fabrics with clean, modern styling, the collection brings together versatile pieces that can be mixed and matched across different parts of the day.
The range includes high-waisted full-length and 7/8 leggings, straight-leg yoga pants, sports bras, vests, T-shirts, woven shorts and lightweight outer layers, with coordinated colourways and understated detailing.
Aisling Whelan, social & content marketing lead at O’Neills, said: “We wanted to launch Allure in a way that felt true to the collection itself – relaxed, modern and centred around movement. Bringing together a small group of women at NØA Studio gave us the opportunity to let them experience the pieces rather than simply see them.
“It was great to see everyone wearing Allure throughout the Reformer Pilates and Barre sessions and really putting the collection through its paces. The response from the guests was fantastic, and the day captured exactly what we wanted Allure to represent, which is clothing that makes you feel comfortable and confident, whether you’re heading to a studio session or simply getting on with your day.”
The O’Neills Allure collection is available to buy now at https://www.oneills.com/uk_en/
