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Home - Retail News - Retailer News

OXXO selects RELEX Solutions to enhance product demand forecasting

by Fiona Briggs
September 11, 2023
in Retailer News
Reading Time: 2 mins read

OXXO, the largest convenience store chain in the Americas, has selected RELEX Solutions, provider of unified supply chain and retail planning solutions, to increase the accuracy of their product demand forecasts. The solution will serve OXXO’s 22,000 stores in Mexico.

As part of OXXO’s digitalization process and preparation for expansion in the coming years, they have embarked on a digitalization roadmap, selecting RELEX as their sales forecasting platform. This platform incorporates AI & ML technology, with the goal of optimizing and enhancing forecast accuracy.

“Working with OXXO is great because our businesses share a goal of optimizing the supply chain,” said Carlos Victoria, Senior Vice President for the Americas at RELEX Solutions. “We are excited to help OXXO to achieve high levels of demand forecast accuracy, allowing them to reap the benefits of reduced inventory levels and increased product availability.”

With this initiative, OXXO reaffirms itself as an innovative company that generates new ideas and innovations in the products and services it offers, to strengthen its value proposition each day, enhance the shopping experience, and simplify the lives of its customers.

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