The ‘flour’ is blooming at PizzaExpress this spring, with the iconic pizzeria thrilled to announce the introduction of the Large Classic – a delicious new dough innovation – to coincide with the Spring menu launch.
The Large Classic, launching exclusively via delivery from Tuesday 19th March, is made with double the amount of dough as the brand’s Classic base and has been designed for sharing, with the additional dough making for an extra-thick and large base, making it the perfect pizza to enjoy with family, friends, or on a date night at home.
An addition to the brand’s renowned Classic and Romana bases, the Large Classic comes as the brand found customers wanted to bring celebratory moments into their homes – and the sharing size of the Large Classic delivers on that need. From social get-togethers to quality time at home, PizzaExpress’ Large Classic brings people together through a shared love of pizza.
Alongside the new base, PizzaExpress has also revisited its pizza archives to bring some of the most legendary pizzas back to the dine-in menu from 19th March, in a ‘You asked for it, we delivered’ moment. With over 53% of the brand’s social followers declaring their desire for the American Hottest to reappear on the menu, the excitement is building ahead of the return of the nation’s favourite icons.
Three unarchived pizzas will be joined by several new menu items this spring, including Romana American Hottest, Soho ’65, and Romana Vegan Mezze.
