With major retailer expansion already under way, thanks to an award-winning product, backed by viral marketing campaigns, Milliways is turning the tide on an astounding fact: at least 85% of people don’t know that most gum is made from chewy plastic. In fact, conventional gum can contain up to one straw’s worth of plastic in each piece.
Milliways’ products will be available in over 400 Sprouts Farmers Market stores across the US, alongside 60 of WH Smith’s US travel stores, building on their already-strong retailer partnership in the UK. The US launch includes Milliways’ full range of flavours: Peppermint, Spearmint, Mighty Mint, Bubblemint and Watermelon.
The move underscores Milliways’ ambition to carve out a significant place in the American chewing gum market while staying true to its sustainable ethos. The company is on a mission to replace the billions of pieces of plastic-based gum chewed each year, with naturally-derived Milliways.
“We’re thrilled to launch Milliways in the US, marking an exciting new chapter in our global mission,” says Milliways founder, Tom Raviv. “The plastic ingredients hidden in most conventional gum is a pressing global issue – it’s chewed, broken down into tiny pieces and ingested, and what’s left is discarded back into our environment as single-use plastic. Milliways has made significant progress to change this in the UK, and now we’re bringing that momentum to the US.”
“America thrives on innovation and disruption at scale, especially in the food industry. Milliways is perfectly positioned to offer a high-quality, plastic-free alternative in a market that’s ready for change. We’re here to revolutionise chewing gum – making it easy, sustainable, and accessible for everyone every day.”
The rollout positions Milliways not only as a major challenger in the US gum market but as a global contender in an industry that has long been stagnant and dominated by a few confectionery giants.
Since launching just over three years ago, Milliways has become the UK’s fastest-growing gum brand and third biggest gum company, with distribution in over 6,500 stores, including Tesco, Sainsbury’s, Whole Foods, Pret A Manger, Costa, Ocado and WH Smith.
Expect more product innovation, thought-provoking campaigns, exciting collaborations and viral content to accompany Milliways’ impressive growth as they take their Plastic Free Gum to more countries worldwide.
