Primark, the international fashion retailer, has announced plans to open in the Hungarian capital, Budapest. The first Primark store in this new market will be located on the east side of Budapest, in one of the city’s largest shopping centres, Arena Mall. This is the latest development in the retailer’s ambitious international expansion plans.
The retailer’s expansion into Hungary demonstrates Primark’s continued investment and commitment to the Central and Eastern Europe (CEE) region, following successful store openings across Slovenia, Poland, Czech Republic, and most recently Romania. With plans to open its first store in Slovakia later this year, Hungary will become Primark’s 6th market in CEE and its 17th market globally. Primark currently has 416 stores across 15 countries in Europe and the US.
The new Budapest store will offer customers Primark’s unique formula of the latest trends and everyday essentials at great value prices across womenswear, menswear, kidswear, beauty, lifestyle and homeware. The store will also feature a wide selection of licensing ranges, such as NBA and Disney as well as Primark’s growing Primark Cares label, as part of Primark’s ambition to make more sustainable fashion affordable for everyone.
Paul Marchant, Primark CEO, said: “We are delighted to confirm we will be entering Hungary, as part of our ambitious international expansion plans. We have made great progress in our expansion plans across the CEE region and the customer response to our stores has been very positive. Arena Mall is one of Budapest’s biggest and busiest shopping malls, giving us a fantastic opportunity to introduce our unique in-store shopping experience to more customers. We look forward to opening our doors in our 17th market and welcoming the people of Hungary.”
Building on the successful opening of eight stores in the CEE region since 2019, Primark plans to open its first store in Slovakia later this year, as well as new stores in Bucharest, Romania and Lodz and Wroclaw in Poland. By the end of 2026 the company expects to grow its store portfolio to 530 globally.
