Protein Works
is launching On Tap, a new subscription service designed to make it easier for customers to incorporate nutrition products into their everyday routines.
This marks the introduction of Protein Works’ first subscription model in the UK and forms part of the brand’s wider strategy to make its products more accessible to busy consumers across the UK and soon also Europe.
Through ‘On Tap’, subscribers can set up regular deliveries for some of their favourite Protein Works products such as the bestselling Diet Meal 360 range, Whey Protein 360 range, Complete Meal 360 range, as well as popular products like the Savoury SuperMeals, Mushroom Coffee drink and “All In” A.I Greens. All orders benefit from exclusive subscriber pricing and the flexibility to amend, skip or cancel deliveries at any time.
The launch comes during a strong period of growth for Protein Works, which generated £55.1m of annual revenue for the 12 months to August 31st 2025 and was recently acquired by world-leading dairy company, Lactalis.
Laura Keir, CEO at Protein Works, said: “Staying consistent is one of the biggest challenges when it comes to building long-term, healthier habits. Our customers already have products they come back to month after month, so On Tap is about making this habit-building easier and more valuable for them.
“For Protein Works, it’s also a natural next step as the business grows. We’re moving beyond simply selling great products and continuing to build longer-term relationships with our customers, understanding what they need and giving them the flexibility to keep coming back.”
Following the UK launch, On Tap will also launch in Germany, France and Ireland in September as part of Protein Works’ ongoing European market expansion.
Pricing and more information:
To set up a subscription or find out more, visit: https://www.theproteinworks.
FAQs:
What is Protein Works On Tap?
On Tap is Protein Works’ new subscription service, allowing customers to set up regular deliveries of selected Protein Works products. Subscribers benefit from exclusive subscription pricing, flexible delivery schedules and the ability to amend, skip or cancel their subscription.
In the UK, more products are continuing to be added to On Tap throughout August and beyond. In Germany, France and Ireland, On Tap will launch in September with two products initially, with additional products added week on week.
What products are available through On Tap in the UK?
Products available through On Tap in the UK include:
Diet Meal 360 – Gold & Platinum: nutritionally complete, calorie-controlled meal replacements designed to support weight-management goals, available across Gold and Platinum formulations.
Whey Protein 360 – Black, Gold & Platinum: high-quality whey protein shakes available across three formulations, offering different levels of nutritional support to suit individual goals and routines.Complete Meal 360 – Gold & Platinum: convenient, nutritionally complete meal replacements combining protein, fibre, vitamins and minerals, with formulations tailored across the Gold and Platinum ranges.
Vegan Protein 360 – Gold & Platinum: plant-based protein shakes with added vitamins and minerals, available in Gold and Platinum formulations to suit different nutritional needs.
“All In” A.I. Greens: a comprehensive greens powder combining 69 superfoods and key nutrients including iron, magnesium and lion’s mane mushroom.
Savoury SuperMeals: convenient, nutritionally complete savoury meals designed to make it easier to stay on top of your nutrition when life gets busy.
Can customers change or cancel their Protein Works On Tap subscription?
Yes. Customers can manage their subscription and have the flexibility to amend, skip or cancel deliveries.
What are the benefits of a Protein Works On Tap subscription?
On Tap is designed to make it easier for customers to receive the Protein Works products they use regularly. Benefits include exclusive subscription pricing, regular deliveries and flexibility to manage, skip or cancel subscriptions.
Why has Protein Works launched a subscription model?
Protein Works launched On Tap to make its products more accessible for customers who purchase nutrition products regularly, while strengthening long-term customer relationships and supporting repeat purchasing as the business continues to grow.
Is Protein Works expanding On Tap outside the UK?
On Tap will launch in Germany in September, with launches planned for France and Ireland as part of Protein Works’ wider European expansion.
