The Reese’s brand has expanded its take home portfolio with the launch two new innovative products, Reese’s Caramel Block and Reese’s White Peanut Butter Cup Trio.Reese’s Caramel Block responds to the continued popularity of sweet-and-salty flavour profiles, tapping into the ‘swalty’ and ‘swavory’ trends gaining momentum in 2026. Combining Reese’s signature peanut butter and milk chocolate flavour with caramel, the launch offers a contemporary take on the brand’s much-loved flavour combination.
Meanwhile, Reese’s White Peanut Butter Cup Trio brings further variety to the range, offering consumers another way to enjoy the much loved Peanut Butter Cup Trio in a white chocolate flavour, for a delicious peanut butter treat.
From September 2026, the products will be available for purchase in Tesco and Sainsbury’s stores nationwide:
- Caramel Block, 90g, RRP £1.75
- White Peanut Butter Cup Trio, 59g, RRP £1.25
The new products have been created to meet the ongoing consumer demand for new ways to enjoy the classic Reese’s flavour.
Jackson Hitchon, General Manager of Asia, EMEA & World Travel Retail at The Hershey Company comments on the new innovations “We’re always looking for new ways to bring excitement to the confectionery category while staying true to the unmistakable flavour combination that consumers know and love from Reese’s. The launch of Reese’s Caramel Block and Reese’s White Peanut Butter Cup Trio does exactly that, offering a new way to enjoy the iconic Peanut butter cups in a new format and extending our offering in the blocks category with a caramel twist.”
From on-the-go snacking to sharing special moments with friends, these versatile flavour experiences are a whole new way to experience Reese’s.
*Pricing subject to retailers’ discretion
