ZOE, the science and nutrition company, is launching a first-to-market daily whole food supplement, exclusively in Waitrose stores on 17th July and available as part of the £5 Food to Go meal deal.
ZOE’s Daily30+ is a savoury mix of seeds, herbs, nuts, legumes and functional mushrooms, formulated to provide the diversity of over 30 plants and introduce over 35 different types of fibre in just one scoop.
Waitrose will be stocking a 7-day pack (£10 introductory offer, then £13.50) and a single serve pack (£2.25) of Daily30+. The single serve pack will also be available in the ‘snack’ category of our Food to Go meal deal, which offers a main, snack and drink for just £5 – perfect to add to one of the salads available in the deal.
The whole food supplement can be added in so many simple ways, to avocado and eggs for a delicious breakfast, sprinkled over your favourite fresh salad at lunchtime or scattered over a classic pasta dish for dinner.
This exciting new partnership forms part of Waitrose’s wider health ambition to make it easier for customers to make healthy choices, while still enjoying great tasting food.
Charlotte Di Cello, Waitrose commercial director, said: “We are delighted to be saying hello to ZOE in Waitrose, starting with this exclusive launch. Our partnership enables us to tap into ZOE’s expertise, which is led by science, and helps our customers make healthy choices.
“There are so many ways you can make ZOE Daily30+ part of your daily diet, whether you sprinkle it on to a seasonal salad or add it into your Food to Go wrap – we can’t wait to see how our customers will add ZOE Daily30+ to their everyday menu. I am looking forward to making it part of my daily routine to increase my plant intake by adding it to houmous or simple pasta dishes.
“This really is just the beginning of our new approach to health, watch this space for more next year.”
Sara Gordon, GM ZOE Daily30+, said: “Through our partnership with Waitrose, we’re excited to help customers level up their lunches and enjoy delicious, healthy meals even when they’re on the go. Daily30+ packs more than 30 plants, and our clinical trial proves that it benefits energy, digestion, constipation, sleep and mood. Together with Waitrose we’re making it easier to build healthy habits, and hope people not only enjoy adding the Daily30+ to their favourite dishes, but feel great as a result.”
