Ascot Racecourse has announced that Schweppes will become the Official Mixer of Ascot and Royal Ascot. The three-year agreement will see Schweppes mixer products available across retail outlets at the racecourse while they will have a permanent, year-round bar in the Grandstand as well as additional on-site presence during the Royal Meeting.
Schweppes was founded in 1783 by Jacob Schweppe and to this day remains one of the leading premium mixer brands in the world. Schweppes has long been synonymous with timeless British elegance and quality and this collaboration with Ascot reinforces both brands’ dedication to celebrating the best of British heritage and traditions.
As Official Mixer of Ascot and Royal Ascot, Schweppes will have a year-round presence across all 26 racedays as well as non-raceday events. In addition to being featured across Ascot bars and hospitality areas, Schweppes will host experiential activations and bespoke cocktail bars during key racedays throughout 2025.
These activations will create memorable experiences for Schweppes shoppers and consumers, while giving racegoers the chance to enjoy curated cocktails that highlight the exceptional quality and versatility of Schweppes’ mixers.
During Royal Ascot, a limited-edition cocktail crafted especially for the occasion will celebrate the glamour and electric atmosphere of the Royal Meeting, offering racegoers a unique taste.
This is the first time that Schweppes will be partnering with Ascot but the brand became synonymous with racing as far back at 1963 through the Schweppes Gold Trophy at Newbury, a sponsorship that lasted until 1985.
Chloë Hamlett, head of partnerships at Ascot Racecourse, said: “We are delighted to welcome Schweppes onboard as the Official Mixer of Ascot and Royal Ascot. The Schweppes brand and range of products aligns so well with our own vision for the customer experience we want to provide at Ascot across the year and we look forward to working with the team at Schweppes to bring this to life.”
Marina Nastyushenko, senior brand manager, Schweppes Great Britain, commented: “Schweppes has been at the heart of British refreshment for over two centuries, and we’re thrilled to embark on this new partnership with Ascot Racecourse. Ascot is an iconic British institution, and this collaboration allows us to bring our brand’s heritage to life, while inviting racegoers to enjoy our premium mixers and a special limited-edition cocktail during one of the most celebrated events of the British summer.”
