Schweppes, the iconic British mixer brand, is proud to announce its new partnership with the Lawn Tennis Association (LTA) as the ‘Official Mixer’ of its prestigious summer grass court tournaments, including the renowned HSBC Championships at The Queen’s Club.
As part of this exciting collaboration, Schweppes will bring its signature range of premium non-alcoholic mixers to British tennis fans, including Tonic Water, Soda Water, Lemonade, Slimline Tonic, Ginger Ale, and Elderflower Tonic over a five-year partnership. Spectators can enjoy these expertly crafted mixers across tournament bars, perfectly complementing the summer’s finest serves, both on and off the court.
To further elevate the experience, the LTA and Schweppes will introduce a Schweppes-branded bar at one grass court tournament each year, providing a dedicated space for guests to enjoy drinks featuring Schweppes mixers, alongside premium branding and activations that celebrate British heritage, refreshment, and the spirit of summer sport.
Paul Hiskens, head of partnerships and sponsorships, commented: “Schweppes has been synonymous with British refreshment for over two centuries, and we’re delighted to partner with the LTA for the next 5 years. Tennis is a quintessential part of the British summer, and we look forward to enhancing the experience with our timeless mixers, served in the heart of the action at Queen’s and beyond.”
Chris Pollard, LTA managing director of commercial and operations, added: “We are thrilled to welcome Schweppes to the LTA family as our official mixer partner for the next five years. This collaboration sees two iconic British brands coming together to provide tennis fans with the ultimate range of refreshments whilst enjoying world class tennis over the summer.”
