Luxury resale platform Sellier has announced an expanded partnership with renowned British retailer FLANNELS. Building on their existing collaboration and in-store presence, Sellier is opening a new permanent retail space in FLANNELS’ Belfast location. This move follows the amazing success of their pop-up shops in Glasgow and Liverpool, which have now also become permanent concessions.
Sellier previously partnered with FLANNELS in late 2023 to open two exclusive seasonal popups in their Glasgow and Liverpool stores, both of which have now been made permanent fixtures, bringing a unique physical luxury resale shopping experience to new regional customers. Whilst historically, major retailers have focused their luxury resale efforts on London, the success of these pop ups points towards a growing demand for rare luxury in regional parts of the UK.
Buoyed by the success of the Glasgow and Liverpool pop-ups, which made almost half a million sales in the space of six weeks, FLANNELS has enlisted Sellier to open a brand new space in their
Belfast store, similarly featuring a curated collection of rare handbags and accessories from top-tier brands, including pre-loved pieces from Chanel, Hermès, Dior, and Louis Vuitton. The collection has been handpicked exclusively by co-founder Hanushka Toni in collaboration with FLANNELS.
Co-founder & CEO of Sellier, Hanushka Toni, comments, “We are incredibly excited to partner with FLANNELS for the second time, following our hugely successful pop-ups last year. This once again highlights the hunger for access to the luxury goods market within regional locations, shown by the move to make our Glasgow and Liverpool pop-ups permanent. FLANNELS has been a leader in this movement, ensuring that customers across the UK can access luxury superbrands in-person without the need to travel long distances. We hope this partnership signifies a broader shift towards making luxury accessible to everyone, a core message of our collaboration and are excited to continue our expansion of the luxury resale market together.”
The Sellier x FLANNELS concession in Belfast is located at their flagship store in Victoria Square, opening from the 19th June, whilst the Liverpool & Glasgow pop-ups are now permanent. Each pre-loved item for sale by Sellier is meticulously inspected by a team of in-house authenticators as well as via AI authentication technology from Entrupy to confirm credibility.
