Former professional basketball player, Shaquille O’Neal, has been enlisted by furniture giant, DFS, to promote its reclining furniture range – including La-Z-Boy products – in the UK.
The partnership forms part of DFS’s wider commitment to help everyone ‘find their thing’ and provide maximum comfort and style in customers’ homes, at affordable prices.
Shaq kicked off the new partnership by surprising staff and customers at DFS’s store in Wednesbury, to try out the recliner ranges for himself. Making a bee-line for his favourite La-Z-Boy range in-store, Shaq met with the DFS retail team to learn more about the products on offer, as he greeted customers and filmed content for an upcoming DFS social media campaign.
In honour of Shaq, and to officially launch the partnership, DFS has introduced a new and exclusive La-Z-Boy recliner armchair, the La-Z-Boy XL Tamla – the brand’s biggest ever recliner chair – to ensure everyone, no matter their shape or size, can find their thing and the ultimate comfort at DFS.
Inspired by Shaq’s impressive 7ft 1in stature, the new recliner armchair is exclusively available to purchase at dfs.co.uk – with every order being handmade in La-Z-Boy’s Lancashire factory. Shoppers can try it for size at selected stores across the UK.
Former NBA legend, Shaquille O’Neal, commented: “Look, downtime is key to keeping everything in balance, and working with DFS and La-Z-Boy to design a chair range that’s made for my size has been awesome—and super comfy! We’re bringing ultimate relaxation to the UK—Let’s go!”
Kellie Wyles, head of upholstery at DFS, adds: “In our industry, comfort is king, and when it comes to recliners, DFS is a retailer at the top of its game. Coupled with the expertise of La-Z-Boy, who is no.1 in the comfort category worldwide, we now have the best range to suit all comfort-seeking Brits. With his unique stature and super busy lifestyle, it was clear that Shaquille’s need for comfortable furniture was matched only by our passion to deliver it. We couldn’t think of a better ambassador to supersize our comfort offer to UK shoppers.”
