Over the past few months, Sizekick’s development was significantly supported by the expert knowledge of Hohenstein to ensure the accurate alignment of body measurements and product properties (clothing in online stores). Hohenstein has been an integral strategic partner and investor since September 2022, and is considered a leading player in the field of size & fit. For over 75 years, Hohenstein has been advising fashion brands about which bodies fit particular sizes, what the bodies of target groups actually look like, and whether a collection’s fit meets the brand’s requirements.
Thanks to this partnership, Sizekick can now offer brands an exclusive fit analysis by Hohenstein, which serves as valuable input for the product teams of these brands and also directly benefits Sizekick’s AI. This collaboration sets Sizekick apart in the e-commerce sizing industry, as it brings a unique level of expert input to the solution and enhances both accuracy and the customer’s overall user experience.
“Our goals are to sustainably improve the online shopping experience in Sizekick partner stores and gain the trust of users by recommending sizes that fit, thereby reducing size-related returns,” explains David Oldeen, co-founder and CEO of Sizekick. “Working with Hohenstein has allowed us to draw upon many years of increasingly rare knowledge in the field of apparel technology, and this knowledge really helped us develop a highly accurate and user-friendly solution. The early trust from the fashion market in our new technology has tremendously motivated our team from day one. We are very pleased that Sizekick has already attracted a lot of interest from the e-commerce industry, even before the official product launch. By the end of the summer, our solution will already be integrated in about 10 online stores,” Oldeen is pleased to announce.
Sizekick’s first customers include the Swiss multi-brand shop for sustainable fashion Rrrevolve, the US-based premium outdoor brand Black Diamond, as well as the internationally renowned German premium brand Marc Cain.
Sebastian Lanz, founder and owner of Rrrevolve, expressed his enthusiasm about the partnership with Sizekick: “We are convinced that we can only successfully avoid returns if we can take away the customer’s size uncertainty. To do this, we need to gain the customer’s trust when recommending sizes and, above all, repay that trust after delivery of the product with sizes that fit! The first product reviews, in which our customers thanked us for the great sizing tool, have definitely been going in the right direction. A key point leading to our decision to partner with Sizekick early on is that the size recommendation’s foundation is a set of very accurate body measurements for each customer. In addition, over time the AI solution will get to know the products and each user better and better, and will be able to take personal fit preferences into account. Lastly, as a lean organization, it was very important that all of the integration work was done by Sizekick. Our job ended up being a simple copy/paste into the store and only took 5 minutes.”
Anna Lechner, Head of E-Commerce at Black Diamond, is also excited about the promising partnership with Sizekick: “As an American brand in Europe, fit is always a big issue. We have