Spar’s much-loved brand campaign, BIG Deals of Christmas, is back for 2025, marking its third consecutive year of delivering unbeatable value to shoppers and driving footfall for retailers.
Launching in Spar stores in England, Scotland and Wales from 6 November, this year’s campaign once again promises to bring customers a wide range of incredible weekly deals from leading household brands, helping them save money and plan ahead for the festive season. Some of the offers will feature popular categories including BWS, ice cream, soft drinks and confectionery, ensuring there is something for everyone as shoppers stock up for Christmas.
Ian Taylor, Spar UK retail and band development director, said: “We are delighted to bring back the BIG Deals of Christmas for a third year. Shoppers have really embraced the campaign and many now look forward to the deals dropping in the week’s running up to Christmas. It’s become a highly anticipated part of our value message, helping customers stretch their budgets while still enjoying festive treats.
“For our retailers, launching this footfall-driving initiative is crucial at this time of year. It attracts more shoppers, boosts sales and ensures Spar stores remain competitive in the busy holiday season. Working with some of the biggest brands in the market, we have created engaging promotions and tailored offers that deliver real excitement in-store.
“Last year we saw above average uplifts across the featured products, driven by strong feature space and solid marketing support. These results really highlight the impact of coordinated promotional activity during the BIG Deals of Christmas.”
Running until 1 January 2026, the 2025 campaign retains all the elements that have made it successful, including the return of Santa Claus and his elves, Norty and Näice, who proved hugely popular with shoppers in previous years, while introducing fresh creative twists to keep it engaging.
The campaign will also benefit from integrated digital and local marketing support, with activity spanning social media, digital screens, in-store displays and regional activations.
“BIG Deals of Christmas not only helps shoppers access festive favourites at unbeatable prices but also supports Spar retailers with a marketing-led sales boost at the most competitive trading window of the year,” added Taylor.
