Starbucks is celebrating the 75th anniversary of Peanuts™ with the collaboration everybody is talking about, combining the nostalgia of Peanuts™ classic comic style and spreading kindness this season. Fans of Peanuts™ may know the Joe Cool Snoopy alter ego, but this Spring he is swapping his red jumper and suave shades for a Starbucks green apron and a mission to inspire kindness! Introducing the new persona Joe Kind Snoopy, the heartwarming alter ego of a Starbucks green apron partner, designed by the Peanuts™ creative teams exclusively for Starbucks across the globe.
Today, to celebrate the partnership, Starbucks UK has launched the very special limited-edition Joe Kind Snoopy Frappuccino® blended beverage – a mix of mocha sauce, vanilla flavour syrup, and chocolate chips, blended with oat drink and topped with whipped cream and a one-of-a-kind Joe Kind Snoopy white chocolate topper.
Inspired by 75 years of Peanuts™ capturing hearts with themes of friendship and kindness, and the Starbucks ambition to inspire a moment of connection through coffee, this partnership acts as a reminder that small acts of goodwill can brighten the day.
To complement the beverage, Starbucks UK is also launching a limited-edition Peanuts™ x Starbucks® collection for every Snoopy super-fan, featuring the Joe Kind Bottle, Joe Kind Cold Cup, and Joe Kind Tote Bag. Available between 25 March to 30 April, subject to availability, while stocks last.
Alex Rayner, vice president and general manager at Starbucks UK, said: “We are so pleased to have partnered with Peanuts™ to create Joe Kind Snoopy wearing the iconic Starbucks uniform in celebration of Peanuts™ diamond jubilee. This beloved character embodies the same kindness and warmth that our Green Apron Partners deliver to customers each and every day, in their mission to inspire connections over good coffee.”
And that’s not all, Starbucks® Rewards members should also keep their eyes peeled for another special surprise coming up as the partnership continues to spread kindness throughout the Spring season…
Available for a limited time at participating Starbucks® UK stores, the Joe Kind Snoopy Frappuccino® blended beverage and merchandise collection will delight both Peanuts™ fans and coffee lovers alike.
Here’s how customers can enjoy the new custom beverage and merchandise range:
- The Starbucks x Peanuts™ range, including the Joe Kind Snoopy Frappuccino® blended beverage and all merchandise is available to enjoy from Starbucks® stores and Drive Thrus across the UK subject to availability, whilst stocks last. Customers can find their nearest store on Starbucks® Store Locator. Customers who bring their own reusable cup in store will receive 25p off their beverage.
- For stores where it is available, you can use the Starbucks® UK app to order ahead to collect in store. Customers can find their nearest store on Starbucks® Store Locator and filter using “Mobile Order and Pay” on the web, or by using the Store Locator in the Starbucks® UK app. Participating stores only, 18+, Ts&Cs apply: Starbucks® Rewards Terms and Conditions | Starbucks.
- Starbucks® Rewards members can pay with any credit or debit card, using the Starbucks® UK app, select mobile wallets or their Starbucks® Card, or use cash, credit or debit card in store to collect Stars and earn free beverages.
- For those who are not yet Starbucks® Rewards members and don’t want to miss out, simply download the Starbucks® UK app today and sign up! Simply scan or swipe your Starbucks® Card, the Starbucks® UK App or order ahead and collect in-store or via Drive Thru to access the latest beverages.
Beverage:
Joe Kind Snoopy Frappuccino® Blended Beverage (New) Prices start from £5.45 RRP (Tall): Crafted with oat drink, mocha sauce, vanilla flavour syrup and chocolate chips, this limited-edition blended beverage is topped with whipped cream and a one-of-a-kind Joe Kind snoopy white chocolate topper.
Available between 28 March to 30 April 2025, subject to availability, whilst stocks last.
Merchandise:
Joe Kind Bottle 24oz (New) £19.95 RRP: Carry joy wherever you go with this new Joe Kind bottle, chic and light blue, this bottle is perfect for sipping your favourite beverage on the go.
Joe Kind Cold Cup 24oz (New) £24.95 RRP: Raise your cold cup to friendship with this exclusive Peanuts® X Starbucks Cold Cup featuring Joe Kind and Woodstock sharing a loving exchange.
Joe Kind Tote Bag (New) £9.95 RRP: Let Joe Kind care for all your belongings with this brand-new and exclusive Joe Kind Tote Bag.
Available between 25 March to 30 April, subject to availability, whilst stocks last.
