Stravito, the enterprise insights platform democratizing access to market research for some of the world’s largest organizations, today announces the launch of Research Management. Using the new product, insights teams streamline workflows to better manage research projects, budgets, suppliers, and external agencies from one secure space.
Developed in collaboration with customers, Research Management fully integrates with Stravito’s repository, allowing insights professionals to review available research before beginning a project, and instantly publish completed research so that no knowledge is underutilized or lost on local drives.
Thor Olof Philogène, CEO and Founder at Stravito, comments, “From day one Stravito has been focused on helping retail organizations simplify knowledge discovery by centralizing access to their insights. Today, we are taking it to the next level simplifying research project management, allowing teams to comprehensively manage research projects from one place.”
For the past four months, world food company Danone has been trialing Research Management. With researchers in 30 countries and studies being completed every month, it needed a more automated, helpful and collaborative way to manage insights projects and avoid the duplication of work.
Joanna Dumont, VP Strategy, Insights and Innovation at Danone, adds, “At Danone we are always innovating with data and insights, and looking for tools that can empower us to work as one team in a more effective and smart way.
“Research Management enables best practice sharing, makes processes much more transparent, and increases team collaboration. So far, in the pilots and the markets that it has launched in, the feedback has been really aligned with our overall goal to increase efficiency with many people commenting “I really needed this.”
Research Management brings budgets together in one place to allow full transparency and speed up processes, increasing the operational and financial efficiency of teams. New project briefs can be launched using flexible customized templates and workflows to empower teams to follow best practices and bring the research process on a new level.
Requests for proposals can be sent to multiple agencies from the retailer’s approved list of suppliers enabling teams to negotiate on terms, choose the best offer, and collaborate on execution. Once a proposal is revised and approved, projects can be immediately commissioned within the tool.
Philogène adds, “This is just the beginning, we have a number of great enhancements in the pipeline for Research Management, including a real-time internal and external chat functionality, and a timeline feature that conveniently denotes project milestones of commissioned research. We’re excited to see how teams capitalize on the tools’ consistently expanding capabilities.”
