Kids snacking giant, Strings & Things, is back on TV for the first time since 2021. Coming back with a bang, the brand is launching a huge seven-figure campaign, including an exciting collaboration with Columbia Pictures/Alcon Entertainment’s upcoming animated family comedy The Garfield Movie.
With a joint love for all things cheesy and a shared sense of fun, Strings & Things brand Cheestrings, has joined forces with The Garfield Movie to run an exclusive on-pack competition. A range of exciting prizes are on offer, including an amazing movie-themed family holiday to California, movie tickets and Sony electronics! The trip of a lifetime is not one to miss, with a road trip along the Big Sur and a range of fun activities for the whole family; from a Sony Pictures Studios tour in Culver City, and family-fun farm day out, to a pasta and lasagne making experience – providing a taste of the cheese-loving cat’s adventures!
The collaboration will run on select packs of Strings & Things Cheestrings from 22nd April to 28th July. Available at most major supermarkets (online and in-store) in the UK as well as stretching across the channel to Germany and France too.
Strings & Things will be running a TV advert to promote the collaboration, so keep your eyes peeled for family favourite, Mr Strings, from April 29th.
The marketing support package also includes six-figures in-retail support from shelf barkers to hanging flags, and instore radio to banner ads, across all major retailers.
Liz McTurk, Strings & Things brand manager, says: “Strings & Things is all about ‘good food made fun’, so we see The Garfield Movie as the ideal promotional partner for Cheestrings. The fun and iconic character, Garfield, has a global awareness giving us the opportunity to reach across the channel and activate the collaboration in Germany and France as well as the UK and IOI. Everyone knows Garfield loves snacking especially on cheese, so the collaboration is the perfect fit for our family audience. Plus, when you see the film for yourselves, you will see why Garfield and Mr Strings are the perfect fit!
Peter Staines, director of partnerships & promotions at Sony Pictures Entertainment – UK, said: “The Garfield Movie sees the return of the cheese-loving icon to the big screen on May 24, and who better to help us celebrate the launch of the movie than Strings & Things, with a brilliant partnership targeting families across the UK and Ireland.”
The brand announces this collaboration following the re-launch of Cheestrings Pizza Flavour, which has seen the return of a 90s icon to supermarket shelves as well as the launch of Cheestrings twin pack Meal Deal promotion.
McTurk continues: “This is an exciting year for Strings & Things, with lots of new innovation and heavy weight support for the hugely successful Cheestrings range, that includes: bringing back Pizza flavour, teaming up with The Garfield Movie, and being back on air. 2024 is set to be our biggest year yet!”
