Menswear fashion retailer Suit Direct, one of the UK’s fastest-growing menswear retailers, is set to open a brand-new store in the heart of Liverpool city centre on 19th December. Located at 11 Paradise Street, Liverpool, L1 3BL, the store marks the first in a series of high-profile city centre openings planned heading into 2026.
To mark the launch, the retailer is putting on a full day of activity – including free coffees, live music, and exclusive opening-day giveaways.
Opening Day Highlights:
To welcome customers through the doors, the brand will be running a series of free experiences and incentives, including:
- Free Morning Coffee: A pop-up coffee bar and barista offering complimentary coffees.
- Opening Day Giveaways: The first 50 customers who make a purchase will receive a premium goody bag featuring a branded tote bag, coffee cup, biscuits, vouchers and more.
- Live DJ Set: Music throughout the day from DJ Lee Warriner.
With personalised styling, expert advice, and a curated edit of tailoring and lifestyle pieces, the new space is designed to deliver a warm, service-led shopping experience for every customer.
Retail director Amanda Argent said: “I’m thrilled to be opening our new Suit Direct store in the heart of Liverpool. This city loves to dress well, and we’re here to make that easier than ever. Whether it’s a big celebration, an important work moment, or just updating your everyday style, we offer suits and casualwear for every occasion and every individual.
“What makes this opening so special for me is knowing that our customers will get more than just great clothing — they’ll get true one-to-one service from a team with real tailoring expertise. Our colleagues know fit, fabric, and finish inside out, and they’re passionate about helping every customer walk out feeling confident, comfortable, and completely themselves.
“And it’s not just about formalwear, we’re also excited to offer a full casual lifestyle range, giving customers stylish essentials like knitwear and chinos for every part of their week.
“We can’t wait to welcome Liverpool into our new store and bring a fresh, personal, and expert approach to menswear right here in the city centre.”
Suit Direct’s Expansion:
The Liverpool launch signifies the beginning of several upcoming city centre openings as the brand accelerates its national retail expansion. Each location will feature Suit Direct’s latest store design, modern merchandising, and a personalised customer experience.
The Liverpool store will offer the full range of tailoring, casualwear, accessories, and premium menswear brands like Ted Baker and Antique Roge that Suit Direct is known for, helping customers dress sharply and feel confident for work, weddings and weekends.
The store opens its doors on Thursday, 19th December.
