Sunshine Punch Orange Cream Liqueur is landing in the UK retail channel this month, tapping into the booming ready-to-serve drinks category. With its bright design and taste-of-summer recipe it is expected to become a store staple in 2026.
Made from a unique blend of rum, cream and citrus flavours, Sunshine Punch can be simply served over ice as a tangy, lighter alternative to classic cream liqueurs or mixed into a delicious Brunch Punch – perfect for sharing with friends at brunch parties. At 18% abv, it is effortlessly quaffable until sunset and beyond.
Available now and poised to burst onto store shelves in time for Spring 2026, Sunshine Punch is designed to sip, shake or slush, bringing the summer vibe to any party, celebration and social gathering, at home and in the garden.
Sunshine Punch is aimed at 25 to 40 year olds, looking for contemporary liqueurs with fashionable flavours. With its distinctive matte orange bottle and blue branding – evoking bright orange sunshine and blue skies – Sunshine Punch really stands out as the modern, premium choice for fun, social sipping occasions.
Rooted in friendships, fun times and flavour, Sunshine Punch was created by lifelong friends Matt Hemmings and Brian Thomason in North Carolina, USA in 2023. Now established in 30 states, the brand is focused on export and has appointed Brand Harbour as a trusted partner to build the brand in Europe, launching into the UK market first. The goal is to shake up the classic cream liqueur segment and bring some sunshine into everyday drinking occasions – whether at the beach, back garden, rooftop or terrace.
Nick Woodward at Brand Harbour says: “We’re delighted to be partnering with Sunshine Punch and aim to emulate its success in the States. We’re experienced in bringing American brands to the UK, those that have proven themselves in the home market and are ready to explode here.”
Red Star Brands will be Sunshine Punch’s exclusive UK distributor.
Ryan McCann at Red Star Brands says: “We’re confident retailers and store managers will embrace Sunshine Punch, and that consumers will love its striking packaging and sessionable flavour – we very much expect it to be the summer drink you can enjoy all year round. As well as neat serves over ice, it’s also great in pitchers, cocktails, sharing jugs and slushies in the home.”
Matt Hemmings of Sunshine Punch adds: “Fun in the sun is at the heart of the brand and we hope to become the drink of choice for 2026. We want people to create memorable moments with Sunshine Punch and enjoy its unique orange-cream flavour, much like they do in the US.”
To support the launch, Sunshine Punch will benefit from a heavyweight trade and consumer marketing campaign spotlighting the brand’s vibrant visuals, zesty flavour and sunny vibes in the build up to summer 2026.
Sunshine Punch is available now in cases of 6x bottles to the UK retail sector via Red Star Brands. The RRP per 70cl bottle (18% abv) is £25.00
