Last night Superdrug held its annual industry Star Awards to hand out accolades to the Beauty Community, voted for by Superdrug customers and industry insiders.
Radio Broadcaster, Clara Amfo, hosted the event at the Gherkin, London in front of a host of winners and celebrities including recent Love Islanders Zara Leckenby-Brown, Tanyel Revan and Ellie Spence, as well as Abbie Quinnen and Priscilla Anyabu.
Big winners for the night included Maybelline’s Sky High Mascara, who won Best Mascara with 67% of the vote. Simply Pure won Best Superdrug Brand, Rimmel x Tom Daley for the Most Inclusive campaign of 2022 and Beauty Banks who won Superdrug’s Doing Good Feel Super Award.
Mallows Unicorn Shave Butter won the award for Marketplace Launch of the year following the launch of Superdrug’s own Marketplace in November 2022. Ruby Rare was also rewarded for Pride Ambassador of the year, alongside Sali Hughes who was recognised for her collaboration with make-up brand Revolution, winning the Beast Brand Beauty Collaboration of The Year.
Simon Comins, Superdrug’s chief commercial officer, said :“In today’s crowded beauty market, our shoppers are not lacking in choice. So we turned to the one voice we value the most, our community of Superdrug customers, to tell us which products work the best for them.
“It’s been amazing to be able to reward products that our Superdrug family have voted for as well as some of the wider campaigns and people that have supported us over the last year. The Star Awards is always a special date in our calendar and we are honoured to shine a light on the products and people that our customers really care about.”
Superdrug is celebrating the awards by giving Health & Beautycard members triple points across all Star Award 2023 winner and shortlisted products until 18th April 2023. Also in April, customers will have the chance to qualify for a free beauty box, full of Star Award winners, worth over £200 when they spend over £100 online. This will be a special one day event and only available online.
Discover the winners at www.superdrug.com/starawards
