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Home RETAIL NEWS Products

Taco Bell and music mastermind to produce member of public for new jingle

by Fiona Briggs
April 24, 2023
in Retailer News
Reading Time: 2 mins read

Taco BellTo celebrate the launch of the Naked Chicken Taco, Taco Bell UK has partnered with drill artist, Hip Hop engineer and producer, Fumez The Engineer. Hungry punters need to be quick to feast their ears and their taste buds on this collab that’s dropping for a limited time only.

Fumez is the mastermind behind some of the hottest tracks in the game, working with big names like Digga D, Headie One, and Tion Wayne. Regularly discovering new talent, he provides them with a platform through his heavyweight music platform ‘Plugged-in Sessions’.

Putting pen to paper, Fumez dropped his jingle for the Naked Chicken Taco today and is encouraging everyone, regardless of musical ability to do the same. For the chance to be the exclusive voice behind the Naked Chicken Taco Jingle, jump on TikTok, post your track and tag #MyNakedChickenTacoJingle and you could be chosen to have your beat reordered, mixed, and mastered by Fumez himself in one of his infamous ‘Plugged In Sessions’ – the winner will also get free tacos for a year.

Talking on the collab Fumez says, “Taco Bell believes in the power of working with artists to make a genuine impact and being open to working with a Drill artist to launch a new product is really exciting for the scene. They’re known for bringing the heat and that’s exactly what I’m about too. The Naked Chicken Taco is a vibe – it’s bold, it’s different, and it’s got that fire that’ll make your taste buds tingle. I wanted to bring that same energy to the track, so we cooked up something fresh that’ll have you craving more. So, listen up, when I say have a go at making your own version of the track, do it. I’ll be putting an ear to every track that tags #MyNakedChickenTacoJingle and you never know what might happen.”

Putting a twist on the traditional crunchy taco and using crispy chicken as the shell, the Naked Chicken Taco is a thing of legend. In a crispy chicken sea of same, the Naked Chicken Taco flips the concept of taco on its head – the chicken is the shell! Filled with fresh lettuce, diced tomatoes, shredded cheddar cheese and the choice of Cali Ranch Sauce (Mild) or Lava Sauce (Wild), this limited-edition item is available now at all 129 Taco Bell UK restaurants for £5.99 or with fries & drink for £7.49.

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