TAG Heuer is delighted to announce the opening of its first standalone boutique in the Birmingham Bullring centre.
Echoing the modern spirit of TAG Heuer, the boutique spanning over 1,400sq ft was conceptually developed by TAG Heuer’s in-house design and architectural team in Switzerland to elegantly combine touches of the brand’s rich heritage and avant-garde spirit. The minimalist boutique design has a palette of grey that is offset with smoked mirror with hints of blue, recalling the brand’s Monaco heritage, while sustainably sourced stone and wooden elements reference the Brand’s Swiss roots of craftsmanship.
Located on level seven of the Bullring, the boutique offers a selection of TAG Heuer’s iconic heritage timepieces including the Carrera – which this year celebrates its 60th anniversary – and the TAG Heuer Connected, which has been a pioneer in the luxury connected watch sector since 2015. Visitors to the new boutique can immerse themselves in the TAG Heuer DNA, whether following the boutique layout through the brand’s celebrated collections, or enjoying the incredible legacy with visuals, books and memorabilia in a dedicated corner seating area.
Rob Diver, managing director UK & Ireland at TAG Heuer, commented: “we place a key focus on strategic locations. It was a clear choice to grow the brand’s presence in Birmingham and open our first standalone boutique within the iconic Bullring. With this new opening and launch of our creative design concept, we are eager to enhance our consumer experience with existing customers and welcome new customers into our immersive store.”
Dan Murphy, general manager, Bullring & Grand Central, said: “TAG Heuer opening a standalone store at the Bullring further elevates the destination’s luxury shopping experience, and strengthens our line-up of premium watch and jewellery retailers. The debut of this innovative design concept, combined with TAG Heuer’s collection of iconic watches, makes for a great addition to Birmingham’s retail scene, brought about by Hammerson’s drive to evolve what is already one of the UK’s most exciting places to visit.”
