Private labels move beyond price wars to secure 40% market share in Europe
Private Labels are driving a significant transformation in the fast-moving consumer goods (FMCG) sector across Europe, according to Circana’s latest ...
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Tag: Private Labels
Private labels take a bite out of Europe’s pet food market giving retailers 34% share of €10.8 billion market, data shows
New data from Circana, the leading advisor on consumer complexity and formerly IRI and The NPD Group, reveals that retailers have capitalised ...
Private Labels capitalise on the cost-of-living crisis to make up 38% of total FMCG value sales in Europe
Circana, the leading advisor on consumer complexity and formerly IRI and The NPD Group, has launched its latest biannual “FMCG ...
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