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Home Retailer News

Team GB closes the Paris 2024 Olympic Games in style with Ben Sherman attire at closing ceremony

by Fiona Briggs
August 12, 2024
in Retailer News
Reading Time: 2 mins read
Ben Sherman - Retailer NewsAs the Paris 2024 Olympic Games drew to a close, Team GB took the spotlight once more at the Closing Ceremony, proudly dressed in their official Ben Sherman ceremonial attire. This momentous occasion celebrated two weeks of extraordinary sportsmanship, resilience, and achievement, marking the end of the remarkable Paris 2024 Olympic Games for all the athletes.

Location:

Stade de France, Paris, France

Athlete Spotlight:
Team GB flagbearers Bryony Page (Gymnastics Trampoline; Gold Medalist) and Alex Yee (Triathlon; Gold Medalist) led the way illuminated in the Stade de France at the Closing Ceremony, elegantly embodying a fusion of British heritage and modern fashion while celebrating the end of the Games.
Closing Ceremony Wear Details:
The Closing Ceremony attire featured thoughtfully designed pieces that encapsulate the spirit of Team GB and the United Kingdom’s rich heritage. Each piece highlights the unique four-nation floral motif, representing the English Tudor Rose, Scottish Thistle, Welsh Daffodil, and Northern Irish Shamrock.
The Official Closing Ceremony look comprised of:
  • Team GB Floral Shirt: Featuring the specially designed four-nation floral motif print, creating a harmonious and patriotic design symbolising the unity of Great Britain.
  • Team GB Oxford Shorts: Offering comfort and style, with unique design details on the waistband and hem.
  • Accessories: Completing the ensemble is a stylish belt, supple suede loafers, and Closing Ceremony inspired patterned ankle socks created in collaboration with Happy Socks.
Join the celebration and recap the highlights using #BenShermanTeamGB.
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