The LEGO Group announces LEGO® Insiders, a loyalty program where members can discover a wealth of exciting experiences and exclusive rewards, including offers and gifts. Launching on the 21st August, LEGO Insiders will replace the previous LEGO VIP membership program, but also brings all LEGO accounts (for over 18s) into one place. Making it easier to manage your account, earn and spend points, access special offers and be part of the LEGO Insiders community.
LEGO Insiders features all the great benefits VIP members have come to love, but with some great new perks:
ONE ACCOUNT | · All LEGO logins, for members over 18 years old, are now in the same place. · This includes previous separate memberships/logins for LEGO VIP, checkout, LEGO Life magazine, LEGO apps and LEGO Ideas. · All LEGO VIP members will automatically transfer over to LEGO Insiders, including all valid VIP points. |
EARN POINTS | · LEGO Insiders can earn points by participating in activities, purchasing sets on LEGO.com, in participating LEGO Stores, and in Target in the USA. · Members can now also earn points by registering previously purchased sets via the unique QR code on the building instructions and cataloguing them on their account. |
REDEEM POINTS | · Points can be spent in the LEGO Insiders Reward Center for discounts on sets, member-only merchandise, sweepstakes entries (in select countries) for cool collectibles, and more. |
MEMBER PERKS | · Early access to sets, exclusive content, digital family fun, play ideas and activities. · Member only gifts when purchasing certain sets. · Access to LEGO Ideas, LEGO Life magazine, plus early details of exclusive in-store events. |
MEMBER ACCESS | · Members can share their fandom and be inspired by others. This includes: o LEGO Ideas – share designs, vote on other fans’ designs and perhaps even see their creation become a real LEGO set. o LEGO Insiders Community – a place where fans can unwind, share inspiring builds, learn more about LEGO sets and designers, and connect with other LEGO fans. o Commenting on articles and leaving reviews on LEGO.com. o Family activities – via the family area on LEGO.com. o In-store Events – meet other fans and members. |
Jason Whiting, global LEGO Insiders director says: “We are thrilled to unveil LEGO Insiders – a world of exciting experiences and exclusive rewards including member discounts, gifts, and digital experiences for our new and existing fans alike. At the LEGO Group we believe that play should be rewarded, so our updated program makes it easier than ever for people to enjoy all the benefits of being a LEGO fan, whilst adding new ways for them to connect with fellow builders and to share the joy of play through a global community.”
From exclusive events to unlocking hidden perks such as special gifts with purchase, digital downloads, and unique content, to early access to the most desirable new sets and limited-edition products, with LEGO Insiders there’s something for everyone and a world of play inside.
LEGO Insiders launched on 21st August. To find out more visit www.LEGO.com/Insiders
LEGO® fans in Manchester are in for a treat, as the LEGO Group announce another store in the city is on its way! Opening this winter at Trafford Centre, the new store will be the brand’s 19th store in the UK and second in Greater Manchester.
LEGO fans of all ages will have endless opportunities to fully immerse themselves in the world of LEGO building, with imagination and creativity underscoring every aspect of the store. This will include:
· LEGO Pick a Brick Wall: a great way for customers to select the exact elements that they require for their builds.
· Hands-on Play Opportunities: including free build challenges and events each month.
· Build a Minifigure Tower: visitors can mix and match from a wide selection of bottoms, tops, heads, hair pieces and accessories to customise LEGO minifigures.
· Store Associates: whether customers are picking out a gift, looking for the latest set, or bringing a LEGO fan in for a special treat, the LEGO team can help find the perfect set for everyone.
Amy Pearson, Director of EMEA Marketing at the LEGO Group, said: “We’ve been searching for the perfect location to open a second store in Greater Manchester and are thrilled to have found this within Trafford Centre. The new LEGO store will allow builders of all ages to be inspired by the endless play opportunities LEGO has to offer. This store will be a top retail destination for product launches and events, while acting as a hub for our tenured LEGO community and new builders alike, welcoming them to an exciting journey of discovery with the LEGO universe.”
Simon Layton, centre director at Trafford Centre, commented: “We’re absolutely delighted to be welcoming the LEGO Store to Trafford Centre. As a family-friendly retail and leisure destination, we’re confident that guests of all ages will love immersing themselves in this fun and colourful store.”
The new 267sqm store offers an extensive range of new products only available exclusively at LEGO stores and LEGO.com, including the LEGO | Disney Castle and the new Harry Potter™ Gringotts™ Wizarding Bank sets. In addition, LEGO Insiders members will receive benefits at the new store such as exclusive gifts with purchase, double points events and much more.
The official opening date and dates for in-store events will be announced soon.
This new store will become the 19th LEGO Store in the UK, offering a range of new jobs within the local community. This follows an extremely successful year for The LEGO Group opening stores in the newly renovated Battersea Power Station and another Irish store in Dublin.
Trafford Centre is one of Greater Manchester’s largest indoor shopping and leisure centres and is the third largest shopping centre in the UK by retail size, spanning 207,000 metres squared in total. The centre was built in 1998 and has since been a key shopping attraction within the North West and beyond.
